Tech Columnist Chris Mills published an article on the $1,000 iPhone 8 would be Apple’s most courageous move yet.
It’s a fitting 10th birthday present for Jony Ive’s baby, but unfortunately, it might come with a price tag to match. According to a report in Fast Company, the iPhone 8 will cost upwards of $1,000. In technical terms: ouch.
But still, with the iPhone 7 Plus, we’re talking about the top-end version of Apple’s most expensive phone. If the entry price of the iPhone 8 is above $1,000, that implies that a version with extra storage will come in a couple hundred more than that, which means you’re starting to spend more on an iPhone than you would on a MacBook.
Still, given that Apple was sold out of the iPhone 7 Plus for three months following launch, it might have decided that it’s time to test the upper end of the phone market. Reports have suggested that we will see some kind of upgraded iPhone 7s model launch alongside the iPhone 8, so it would make sense for Apple to keep traditional phone pricing for the iPhone 7s, and see just how much money it can bleed from the iPhone 8.
THERE IS ALSO ARGUMENT THAT CREATING A GROUND BREAKING NEW DEVICE
There’s also the (rather valid) argument that creating a groundbreaking new device will cost serious money. Curved, no-bezel OLED screens — what the iPhone 8 is rumored to use — don’t come cheap, and neither do dual-camera modules, or a fingerprint sensor that works from behind a touchscreen. If Apple wants to build a phone that challenges Samsung on the innovation front, while keeping those record-breaking profits, raising prices might be the only option.
The FastCo report also touches on some other rumors that we’ve heard swirling around: the iPhone 8 will try and eliminate all physical buttons, replacing the Home button with a fingerprint sensor under the screen, and the lock and volume buttons with touch-sensitive areas along the sides. Those sides, by the way, will be made from forged stainless steel rather than the current aluminum.