After announcing its presence in over 130 new markets early this year, Netflix has truly become a global content company. That is not to say it’s been easy for Netflix to adjust its services to meet the needs of developing markets with varying maturities, while still maintaining success in more developed areas. Balancing efforts in markets with differing needs is something that not many tech companies have been able to achieve due to three main challenges – lack of financing, straggling technology, and cultural differences. Netflix has successfully taken a localized approach to better meet the needs of its customers…

This story continues at The Next Web
Source: The Next Web


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