With the rise of mobile shopping and conversational commerce, building a strong social media following has become an absolute must. But doing it right requires time, content, and most important of all, strategy. Gary Vaynerchuk – prolific angel investor, best-selling author, and one of the world’s most well-known (and successful) marketers – recently joined Shopify’s TGIM podcast to share a few of his key lessons for maximizing your brand’s potential on social media. He recommends stepping back and re-thinking your approach based on these three principles: 1. Understand how you communicate According to Vaynerchuk: The way you win in social, and the…

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Source: The Next Web

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