When diving into the deep end of display ad audience targeting, you can’t afford to waste time and resources on data that doesn’t matter. But how do you separate what’s relevant from what’s worthless?

Join Digiday, YP and Rocket Fuel to learn which types of data perform best in each channel and at each step of the consumer journey. We’ll cover five case studies from major brands and agencies who are already putting their ever-growing data collections to work.

Watch on-demand

The post 5 case studies: How location data is pulling customers off the street and into stores appeared first on Digiday.


Source: digiday.com

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