Do you remember shooting with film? Most people who handled a camera before around 1998 will recall having to choose from a huge variety of black & white or color films. Back then, you had to have a fairly discerning vision about your final pictures because films and slides had distinctive characteristic effects, such as Kodak’s Kodachrome’s vivid colors or TRI-X’s moody, grainy monochrome. Today’s digital cameras offer color palettes, rarely giving a recognizable look or personality. The key differentiator now is software. Installed apps on the desktop, plug-ins to host applications and mobile apps, essentially take the place of film stocks. That should…

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Source: The Next Web


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