In an interview with Variety, AMC Entertainment CEO Adam Aron said the company may consider allowing patrons to text during the movie. Yeah, this is gonna end well. While AMC isn’t sure exactly how this will be implemented, it says it’s considering options to make it possible, such as a texting-friendly theater or sections. Aron claims that this is to appease its millennial audience who often refuse to turn their phone off or at least put them away during the duration of a feature-length movie. “When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they…

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Source: The Next Web


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