AOL Buys Huffington Post For $315 Million To Rekindle Ad-Revenue Growth
If the thought of AOL conjures up images of ‘500 hours free’ disks, ‘You’ve got mail!,’ or one of the worst mergers in history, you’re not alone. “The Aol name has many associations that people just can’t get past,” says Sam Wilson, global principal at consultancy Wolff Olins, told Business Insider. Because of these associations, AOL is considering dropping the brand altogether in favor of something new. The Verizon-owned company has shifted in recent years to a brand-led content provider featuring the likes of: The Huffington Post, Engadget, TechCrunch and Mapquest. Okay, maybe that last one isn’t helping much. AOL also runs a successful two successful ad businesses…

This story continues at The Next Web
Source: The Next Web

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