Apple

Apple ceases development of Wireless Routers

840x-1
mm
Written by Kamil Arli

Apple has dissolved its division which develops wireless routers.

Apple began shutting down the wireless router team over the past year, dispersing engineers to other product development groups, including the one handling the Apple TV, said the people, who asked not to be named because the decision hasn’t been publicly announced.

APPLE HASNT REFRESHED ITS ROUTERS

Apple hasn’t refreshed its routers since 2013 following years of frequent updates to match new standards from the wireless industry. The decision to disband the team indicates the company isn’t currently pushing forward with new versions of its routers. An Apple spokeswoman declined to comment on the company’s plans.

SEE ALSO:   A court ruled that Apple has to face charges as app 'distributor'

Routers are access points that connect laptops, iPhones and other devices to the web without a cable. Apple currently sells three wireless routers, the AirPort Express, AirPort Extreme, and AirPort Time capsule. The Time capsule doubles as a backup storage hard drive for Mac computers.

THE PRODUCTS, WHICH COST 99  AND 299 DOLLARS MAKE UP A SMALL SLICE OF APPLE’S REVENUE 

The products, which cost $99, $199, and $299, respectively, make up a small slice of Apple’s revenue and are part of Apple’s “other products” category on its financial statements. The category, which includes the Apple Watch and Apple TV, generated $11.1 billion in fiscal 2016, or about 5 percent of total sales.

SEE ALSO:   iPhone 8 will tout an IP68 rating for water resistance and dust

Exiting the router business could make Apple’s product ecosystem less sticky. Some features of the AirPort routers, including wireless music playback, require an Apple device like an iPhone or Mac computer. If the company no longer sells wireless routers, some may have a reason to use other phones and PCs.

The core of the technology in routers comes from chipmakers such as Broadcom Ltd. that advance Wi-Fi technology through developing the fundamental components. While router makers can differentiate the design of their products, the number of antennas and the software that controls them, they reliant on advances first made by chipmakers to be able to offer new, higher-performing models.

SEE ALSO:   Critics be damned, Apple's AirPods are dominating wireless headphone sales
Source: Bloomberg

About the author

mm

Kamil Arli

Editor of DigitalReview.co. Digital Media Consultant

Leave a Comment