Apple

Apple hints about developing its own ‘Autonomous Car’

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Written by Kamil Arli

Apple is investing heavily in the study of machine learning and automation,

Apple, which has been infuriatingly secretive about it’s efforts to build a self-driving car, has sent the strongest hint yet about its so-called Project Titan. In a letter submitted to the National Highway Traffic Safety Administration, the tech giant states that it is “investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation.”

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THE LETTER IS APPLE’S OFFICIAL COMMENT ON THE FEDERAL GOVERNMENT’S AUTOMATED VEHICLE GUIDELINES

The letter is Apple’s official comment on the federal government’s automated vehicle guidelines, released last September, which has already drawn feedback from many companies working on autonomous cars like Google and Ford. And speaking of Ford, Apple’s letter is signed by a man named Steven Kenner, the company’s head of product integrity who up until very recently was the global director of automotive safety at Ford.

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APPLE HAS BEEN WORKING ON PROJECT TITAN FOR SEVERAL YEARS

Apple has been working on Project Titan for several years, but has never formally acknowledged it. Lately, the autonomous car project seems to be in flux. Recent reporting suggests that the company is no longer attempting to build its own electric car to compete with companies like Tesla, but is instead focused on developing self-driving software it can deploy in partnership with existing carmakers.

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This letter comes amid news that hundreds of members of Apple’s 1,000-employee-strong car team have been reassigned, let go, or have left of their own volition. The shift toward software is part of a new plan from longtime Apple executive Bob Mansfield, who came out of retirement to lead the Titan division after former project head Steven Zadesky left the company earlier this year.

Source: theverge

About the author

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Kamil Arli

Editor of DigitalReview.co. Digital Media Consultant

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