Apple Music to exclusively stream doco on iconic 808 drum machine

Written by Kamil Arli

The documentary explores the birth, popularity and influence of the Roland TR-808 and features interviews with Pharrell, Questlove, Rick Rubin and more.

Apple has negotiated a deal with the creators of 808 — a documentary about the seminal Roland TR-808 drum machine — for exclusive streaming rights through Apple Music. The documentary will appear on Apple’s music service first, on December 9th, the company announced this week on its official Beats 1 YouTube channel, before it becomes available elsewhere.

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808 tracks the monumental impact the drum machine has had on modern music, despite being discontinued in the 1980s, with artists as varied as Pharrell Williams, David Guetta, Phil Collins, and Lil’ Jon singing its praises on camera. The movie premiered originally in 2014, and has shown at film festivals since, but Apple’s streaming deal gives it exclusive access to a hip bit of musical history. There’s another Apple connection, too — 808 is narrated by Beats 1 DJ Zane Lowe.

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Source: theverge

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Kamil Arli

Editor of Digital Media Consultant

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