Black Friday is coming soon but Apple has not yet revealed which items will be on sale.
Apple didn’t offer any Black Friday specials last year. In previous years, it bundled iTunes gift cards with certain purchases made on the shopping holiday. The teaser for this year’s event hints at deals that may include discounts on specific gadgets rather than just gift cards. It’s unclear whether the deals will be online only or in-store as well, but the teaser page says to “Come back this Friday to check everyone off your list.”
Apple’s Black Friday announcement comes as the company may be looking to boost sales around the holidays. Apple’s latest earnings results marked the third consecutive quarter in which year-over-year revenue had declined. And although Apple sold more iPhones than expected in the previous quarter, iPhone shipments fell by 5%, as CNBC notes.
Retailers such as Target, Best Buy, and Walmart have already started promoting their Black Friday bargains on Apple products, including deals on Macs, iPhones, iPads, and the Apple Watch.