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Beyoncé’s pregnancy photo set an Instagram record

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Written by Kamil Arli

Beyoncé’s pregnancy photo destroyed an Instagram record because of course it did.

On Wednesday night, Beyoncé Knowles took to Instagram to announce that she was pregnant — not with one child but with twins. In the photo, she’s veiled and kneeling in front of a bouquet of flowers, gently clasping her stomach; in the caption, written on behalf of her and her husband Jay-Z, she said that they “have been blessed two times over” and “are incredibly grateful that our family will be growing by two.”

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THE PHOTO HAS BLOWN UP

The photo has blown up, inevitably. In under 20 hours, it accrued more than 7.2 million likes — more than any photo ever posted on the platform, according to Instagram.

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About the author

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Kamil Arli

Editor of DigitalReview.co. Digital Media Consultant

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