Editor's Choice Instagram

Beyoncé’s pregnancy photo set an Instagram record

Written by Kamil Arli

Beyoncé’s pregnancy photo destroyed an Instagram record because of course it did.

On Wednesday night, Beyoncé Knowles took to Instagram to announce that she was pregnant — not with one child but with twins. In the photo, she’s veiled and kneeling in front of a bouquet of flowers, gently clasping her stomach; in the caption, written on behalf of her and her husband Jay-Z, she said that they “have been blessed two times over” and “are incredibly grateful that our family will be growing by two.”

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The photo has blown up, inevitably. In under 20 hours, it accrued more than 7.2 million likes — more than any photo ever posted on the platform, according to Instagram.

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About the author


Kamil Arli

Editor of DigitalReview.co. Digital Media Consultant

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