The NYPost reported an article that Burger King beats Google in showdown over sneaky ad.
In what could be a sure sign of the Apocalypse, Burger King outsmarted Google late Wednesday night by having its 15-second TV commercial successfully trigger the tech giant’s Google Assistant.
The Burger King spot — perhaps the first aimed specifically at extending brand reach through the newfangled voice-activated entertainment modules — garnered the fast-food chain oodles of free publicity.
Burger King and Google battle
The ads debuted during the late-night Jimmy Fallon and Jimmy Kimmel shows.
Burger King and Google battled for hours on Wednesday, with the tech titan angling to short-circuit the edgy ad.
At first the search giant seemed to gain the advantage when it reprogrammed its digital assistant to ignore the “Hey, Google” comment.
Burger King changed up the voice in three different versions
But then Burger King changed up the voice in three different versions and scored what appears to be a clear win.
The follow-up spot managed to “100 percent trigger the smart speaker technology,” said a Burger King spokeswoman. The “Hey Google, what is a Whopper sandwich” question in the commercial triggered the Google Assistant to read Burger King’s Wikipedia page.
Google on Thursday did not respond to questions for comment on the ad or whether it would take any legal action against the burger chain.
The Burger King spokeswoman said that as of late Thursday the company hadn’t heard from the tech giant.
But the situation may be at an impasse.
Burger King said it has no plans to continue airing its Whopper ad