Thursday, October 18, 2018

Facebook open sources AI image recognition software

THANKS TO A form of AI called deep learning, computers are now really good at telling the difference between a dog and a cat....

Marc Jacobs is the latest fashion brand to join Snapchat

As fashion brands feel the pressure to democratize and speed up, one way they’re making themselves more accessible is Snapchat. The latest to jump on the...

Viber has introduced a new ‘Secret Chats’ feature

According to the indianexpress.com, Viber has introduced a new ‘Secret Chats’ feature that allows users to send end-to-end encrypted photos and videos with self-destruct...

Twitter is swapping the notifications bell with the Moments lightning bolt...

Since the blue dot faced immediate and universal backlash from annoyed users, Twitter is now using a force-of-habit method to point people to Moments. Android...

YouNow is the latest platform publishers are using to reach young...

Facebook Live may be all the rage now, but before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention...

Day in the Life: An American ad exec in Tokyo

Back in May 2014, ad veteran David Rittenhouse moved to Tokyo for what was to be a three-month gig at Ogilvy & Mather Japan. It...

Publishers’ newest revenue scheme: monetized gift guides

With every ad dollar a struggle to come by, publishers are trying to tap into e-commerce. But while many have found e-commerce hard to...

With a new app, Covergirl places a bet on augmented reality...

Mass beauty brands face a problem in drugstore aisles. Every product in the brands’ arsenals are protected by plastic wrap, creating a look-but-don’t-touch experience for shoppers searching...

Twitter is now offering 30-second, skippable pre-roll ads

Twitter now has longer pre-roll video ads that can run for either 15 or 30 seconds, a big jump from the six-second standard it first...

Facebook Canvas, a.k.a. Instant Articles for brands, officially launches

Facebook’s take on Instant Articles for advertisers is here. The social network officially launched Canvas today, a full-screen, video mobile format that is intended to...

Facebook is open-sourcing its AI bot-building research

Every day, billions of pieces of content are shared on Facebook. To keep up with the data, Facebook has been using a variety of...

How WNYC is tackling podcasting’s big challenges

Few legacy media sectors have made the digital jump better than public radio. The top podcast charts in iTunes are regularly dominated not by...

Mediacom is using webcams to measure emotional reactions to ads

The idea of analyzing consumers’ emotions to improve advertising comes around every so often to be met with varying levels of skepticism. Palle Finderup Diederichsen, head of...

5 things we learned about Snapchat in 2015

Snapchat as a company and platform started the year as one thing and came out another, from its executive suite to its core services....

On social, ‘Primania’ looks to fill Primark’s e-commerce void

Primark is looking to social media to do a lot of heavy lifting as the brand expands into the U.S. market. Without an e-commerce arm,...

The FT’s head of video goes long and short: ‘either is...

The Financial Times plans to push hard at both ends of the video scale this year, from the 20 minute documentary, to the 50...

The recipe for Tito’s killer social media cocktail

Long shunned by whiskey aficionados for being a less sophisticated spirit, vodka has been enjoying a recent resurgence thanks to a new generation of cocktail-oriented...

Newsweek sites in Europe get a refresh

Newsweek’s European business became profitable for the first time this past quarter. Now, parent IBT Media is hoping to keep the edition in the black...

Snapchat went from 20 million photos a day to 6 billion...

Snapchat has confirmed that it nets 6 billion video views a day — a number that brings it within striking distance of giants like...

Facebook lets users (and brands) express sadness and love in revamped...

Facebook users can now express themselves beyond a dinky like. As promised in October, Facebook is rolling out today its new expressions to everyone. Reactions, as...

With ‘Picked for You,’ Instagram is now recommending videos

Explore’s edited new look.Instagram is attempting to reign in the Explore tab’s chaos by organizing the videos into topic-specific sections. The photo-sharing app claims that video...

Everything is pawsome: The rise of pet influencers online

Loni Edwards had just settled into her seat with Chloe and her venti iced passion tea at a New York City Starbucks last September,...

How to scan and archive your old printed photos?

Chances are you have a stack of photo albums collecting dust in a closet somewhere. Maybe they make for a fun coffee-table chat, but...

Unlock these 6 Secrets to Better Email Marketing

Email marketing is dead! …at least that’s what some corners of the Internet would like you to believe. But take one look at the numbers...

YouTube’s subscription play has mixed start

The moment of truth is coming for YouTube Red. On Wednesday, YouTube will launch its first slate of original programming for its ad-free subscription streaming service. Three months after...

Little prince: How a royal robe broke the internet

When Prince George of Cambridge — the oldest child and only son of Prince William and Catherine, Duchess of Cambridge — met President Obama...

Budweiser says it didn’t pay Broncos’ Peyton Manning to mention it

While some football players fresh off a Super Bowl shout at the cameras they want to go to Disney World, Peyton Manning says he...

LG is launching the Minibeam Nano: Smallest and lightest projector to...

The Minibeam Nano can wirelessly connect to your smartphone to stream videos, movies and office documents. It also supports HDMI inputs and USB flash...

3 tools for monitoring your online Reputation management

Tech Columnist Alexa Matia published an article on the 3 tools for monitoring your online reputation.  If people are talking about you and your business online, you...

Pokémon Go has a new way to block cheaters

We already know that Niantic has been banning Pokemon Go cheaters, and it even instituted a permanent ban policy a few weeks ago. But...

Is The Autonomous Car At Fault This Time? Google’s self-driving car...

Autonomous tech can only do so much to avoid reckless human drivers. Google's self-driving cars don't have a flawless safety record, but it's clearer than...

Why Gawker doesn’t fight ad blockers

Publishers are split on the most effective tactic to counter the rise of ad blocking. But for Gawker, one option is off the table:...

How Herschel Supply’s branded content inspired a new product launch

Herschel Supply’s online content series, titled “Well Traveled,” is a feed of shared travel stories from photographers visiting destinations like Kerala, India, Tel Aviv,...

Don’t call it retargeting: Why the name gets the tactic dead...

Written by Dom Satur, vp of sales engineering, Flashtalking. Let’s end the tyranny of the “RE” in retargeting. Those two letters suggest that retargeting occurs...

Vox Media’s president Marty Moe on going beyond the website

Subscribe: iTunes | Stitcher | RSS Vox Media — home to digital media brands like SB Nation, The Verge and Eater — has its roots...

Amazon touts 100,000 items for sale on this year’s Prime Day

Amazon’s annual garage sale, a.k.a. Prime Day, returns July 12. Prime Day is the retailer’s attempt at creating a mid-summer version of Black Friday, slashing...

Washington Post’s Jarrod Dicker wants to make advertising faster

Subscribe: iTunes | Stitcher | RSS At a time when publishers are being forced to understand how to make money beyond the traditional methods, the...

Brands are hijacking DJ Khaled’s ‘key emoji’ for tweets

For brands, the key emoji is the new “bae.” MasterCard used the emoji last night, co-opting a trend made famous by social media power user...

Inside CNBC International’s Brexit Facebook Live strategy

Finance and business news is hot right now among millennials across Europe, thanks largely to the interest stirred up by the Brexit fallout. CNBC International...

Broad City stars talk about their digital lives, weed, and Hillary...

“The Internet is kind of, like, making every one of us a millennial,” according to Broad City’s Abbi Jacobson. But while the generational buzzword gets applied...

Why The Wirecutter lets other publishers run its product reviews

The Wirecutter has made a business out of obsessively reviewing the minutiae of gadgets. Now, it’s offering its services to other publishers. Last week, Vulture published a...

Publishers rush to get their bots on Facebook Messenger

Publishers are getting chatty with Facebook Messenger. At its developer conference today, Facebook opened its anticipated Messenger platform that lets publishers, retailers, brands and anyone build...

Snickers mines behavioral data to find ‘windows of impulsivity’

Ad targeting is moving into a new area: moods. Snickers maker Mars is mining behavioral data to pinpoint people at their weakest moments for...

5 things holding back programmatic advertising

Some of Europe’s leading brands, agencies and publishers have come together at Digiday’s Programmatic Summit in Rome this week to thrash out the latest...

How Kohl’s plans to become a digitally led company in 2016

To keep up with an evolving customer, Kohl’s is going through an overhaul driven by digital demands. Ratnakar Lavu, Kohl’s chief technology officer, is leading...

Writings on the wall: 10 more of the coolest agency murals

Earlier this month, we took a look at 10 of our favorite agency office murals. Turns out, people like looking at inspirational (or just...

Why Refinery29’s global push can work

Refinery29 opened the doors to its U.K. site this week, its first part of a planned global expansion, with France and Germany on the roadmap...

Instagram users delete half of the photos because of not enough...

Instagram is trying to copy Snapchat, but the reality is that Instagram photo engagements are going down. Let's see some Instagram realities and statistics...
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