Wednesday, June 20, 2018

Confessions of a publisher sales exec: ‘It’s all smoke and mirrors’

Ad blocking, fraud and viewability are all hot topics in media today, but they may be masking bigger underlying threats. For the latest installment of Digiday’s Confessions...

Post-paywall, The Sun eyes distributed video on platforms

The Sun, liberated last November from its paywall, is having a coming-out party for its video. The News U.K.-owned title can shoot for scale today in...

This developer has found that Google app ads cost a third...

Apps are looking for any edge they can get to squeeze installs and pull in return users, and one is claiming it has a...

How Barneys is digitizing its New York City flagship store

Today, Barneys New York is opening a flagship store in Manhattan’s Chelsea neighborhood. The location, which will take up almost an entire city block...

August’s Smart Lock review: Amazon’s Alexa steps to personal assistant

August’s Smart Lock gets Alexa functionality. August Home adds Amazon Alexa support for controlling your smart lock. Alexa continues its unremitting march across the world’s different with...

Saks Off 5th is using Gilt Groupe to battle Nordstrom

Saks is using its discount retailer, Saks Off 5th, to catch-up to Nordstrom — and taking a page from its rival to do so. Saks’ parent Hudson’s...

What is the meaning of Spotify’s acquisition of SoundCloud?

The music business is consolidating quickly, and both companies need help. Consolidation is accelerating in the streaming music business, and the latest whisper is that...

On the Inside: How Birchbox crafts its social video strategy

This is On the Inside, a Digiday series that takes readers on a tour through brands, agencies and publishers to find out what makes them different. It’s not often...

Twitter’s new ad campaign: Why to use Twitter?

Twitter is starting a new ad campaign. The purpose? To get people to know why they should actually use Twitter. Called ‘See what’s happening’ the...

2016 Year in Preview: Fast fashion slips into high gear (and...

This is just one installment of our 10-part Year in Preview series. Sign up here to snag a copy of the full download which will be released tomorrow. Despite...

Hear the newest looks: Why fashion podcasting is seeing a boom

Snapchat may be the newest fashion-industry “it” platform, but another burgeoning form of media is quick on its heels – podcasts. In an industry that thrives...

In the age of the algorithm, top Instagram brand Valentino needs...

Italian fashion house Valentino has put a lot of muscle behind its Instagram account in the past year. And the effort has paid off....

Medium lures The Awl and other publishers to go all-in on...

Medium is convincing a batch of small publishers to abandon their standalone sites in favor of setting up shop on the Medium platform. The...

Why Yahoo has been sold?

Goodbye, Yahoo. After months of speculation, the early internet powerhouse has sold off its core assets for $4.83 billion to telecom giant Verizon. It has been...

Need it Now: How digital immediacy is changing physical delivery

The post Need it Now: How digital immediacy is changing physical delivery appeared first on Digiday. Source: digiday.com

Menlook brings Instagram to television in its latest ads

In an era when fashion brands and publications are flooding the zone with influencer posts on Instagram, one brand is taking the reverse approach and bringing...

Introducing the Digiday 2016 Year in Preview

Making year-end predictions on the industry you cover is a bit of a fool’s errand. The risk, of course, is that if anyone bothers...

Facebook’s new publisher algorithm will not let news pages for ‘Clickbait’

Facebook's new publisher algorithm will not let news pages for 'Clickbait'. Facebook Built an Algorithm to Fight Clickbait. Facebook is cracking down again on "clickbait" content...

You’re wrong about in-image. Here are 7 reasons why

by Phil Schraeder, COO and CFO, GumGum Banner blindness, ad blocking, small mobile screens — like it or not, the growing challenges to the online...

Editor’s note: Rise of the machines

This article is from Pulse, Digiday’s quarterly print magazine about the modernization of media. This is a peek at the second issue, which focuses...

How VFiles is defining digital, Gen Z fashion

In 2011, Rihanna visited V magazine for a photoshoot. Soon after, she shared images from the set to her Twitter account, putting them in...

Al Jazeera’s trying to use Facebook Live for its TV feed

The conventional thinking on Facebook Live — if something new can already have conventional thinking — is that the live video on the sprawling...

Three brands doing social commerce right

Social commerce is just a pre-teen in Internet years: awkward, ungainly and suffering a few growing pains. But increasingly, brands are throwing their money into it, prepping...

Self-driving, driverless Uber cars are now on the street to serve...

But there will still be a human driver for safety and the law. Very soon, residents of this hilly city will become the first Americans...

3 tools for monitoring your online Reputation management

Tech Columnist Alexa Matia published an article on the 3 tools for monitoring your online reputation.  If people are talking about you and your business online, you...

Even National Geographic has caved to vertical video

Tap National Geographic’s Snapchat Discover channel and you’ll find plenty of videos about wild animals and exotic environments — all shot on location. It used...

Instagram is coaching advertisers to approach it exactly the same way...

Instagram has been telling advertisers directly to start treating the platform like Facebook, down to using the same creative in ads on both platforms — and...

EBay’s $300 million sneaker business gets a boost

For true sneakerheads, lining up for limited-release footwear involves nights spent camped out on the sidewalk and fights that can even turn deadly — a new...

How Stitch Fix’s happy relationship with Pinterest helps customers

Stitch Fix, the online personal shopping service, has found a social media ally in Pinterest. Launched in 2011 by CEO Katrina Lake, Stitch Fix combines...

How Into the Gloss used Instagram and blog comments for new...

For beauty brand Glossier, Instagram and blog comments aren’t cringeworthy fodder to be ignored. Instead, they served a surprisingly real purpose within the company when...

Your Instagram photos reveal your mental health

Your mental health is reflected in the images you choose to post on social media, say researchers who have trained a machine to spot...

Facebook’s News Feed will adapt to your connection speed

The News Feed comprises the bulk of what you do on Facebook, the company is always looking for ways to make it more relevant...

Chatbots take the pitch for Euro 2016

U.K.-based online football community Copa 90, which has 2 million Facebook followers, is choosing the UEFA European Championship, aka Euro 2016, to roll out its...

Instagram brings notifications to desktop users

Instagram has added a notifications tab to its mostly-ignored desktop website. In an update rolled out quietly late Tuesday, desktop users of the photo-sharing service...

Digiday’s 2015 headlines: By the numbers

The end of the year is a time for retrospectives. While some publishers may choose to do it by looking back at their most...

The New York Times’ new VR project is for a movie...

The New York Times and the Weinstein Company have launched “Carol: Dearest…” the first virtual reality project from the publisher’s native advertising unit for...

Brands rejoice: Instagram to begin showing the number of views a...

View counts are coming to Instagram videos for everyday users and advertisers. Video counts are a fixture on Facebook, and today the sister app is...

Why CNN, of all places, is asking for love stories

With Valentine’s Day approaching, CNN is focusing on something that typically isn’t in its purview: love. CNN’s digital side has created Love Story, a “social-first...

Companies building the future of native advertising discuss their plans at...

The post Companies building the future of native advertising discuss their plans at NATIVE 2016 appeared first on Digiday. Source: digiday.com

Digiday Awards Winner’s Circle: Resolution Media and “Live in Levi’s”

Digiday’s awards honor the best work in marketing, video, content marketing, publishing and advertising. Winner’s Circle is a new series that puts the spotlight on...

Mission impossible: Brands are not taking programmatic in-house in droves

When brands started bringing their programmatic solutions in house, it sounded an alarm for their agencies: Last year alone, several Fortune 500 companies — including...

Amazon revamps its Snapchat account to show people how its smart...

Alexa, the female persona behind Amazon’s Echo smart speaker, was the star of the retailer’s Snapchat account this weekend. Amazon ran its first Super Bowl...

3 Musketeens: Can a candy bar make its own YouTube stars?

It’s been a while since 3 Musketeers chocolate had a marketing campaign; there’s a whole new generation that hardly knows the classic brand. The...

The result of Samsungs phone Samsung’s battery test didn’t surprise

Samsung's Galaxy S7 and Galaxy S7 Edge both have great battery life, but are they the best out there? Well, if you trust Samsung...

In an Instagram world, Burberry adopts a higher metabolism

Burberry is making a major change to the way it presents its new collections as a response to the fast-twitch muscles needed for the digital...

Who’s winning at politics news on the Web

Love him or hate it him, Donald Trump’s presidential run has been good for politics sites. Traffic to the top politics sites has increased 63 percent...

WPP’s Martin Sorrell: Sexism is pervasive in the agency world

After a morning filled with good-natured conversations and a distinct lack of hard questions, WPP chief Martin Sorrell took the stage at the 4A’s...

New ‘Pokemon Go’ Smart Glasses Allow Hands-Free Gaming

While the first official Pokémon Go wearable is still several weeks away, that hasn't stopped at least one enterprising developer from hacking together a...
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