Inside Great Big Story, CNN’s attempt to out-BuzzFeed BuzzFeed

When you walk into Great Big Story’s offices near New York City’s Union Square, the first thing you notice is the wall with seven flat-screen...

Antique antlers and giant slingshots: The totems of advertising agencies

Standing smack in the middle of Mother’s Manhattan office is a fire-engine red telephone booth — a nod to the agency’s London roots. A...

We check our phones 150 times a day. 5 reasons to...

by Amber Tiffany, Sr. Content Marketing Manager, Invoca Mobile is a lifestyle. We track our fitness, read emails, Google everything, and update our social profiles....

Mini-me: The rise of luxury childrenswear

Michelle Smith, founder and head designer of Milly, was in the throes of preparing for a family vacation a few years back and desperately...

What brands and normals should know about Google’s new ‘My Activity’...

Google’s new “My Activity” page, where users can now view their entire internet history, represents another step toward the perfectly personalized ad. It is Google’s latest...

The ways of include fans in social media

Do you want to build a stronger community? Looking for ways to spark engagement with your followers? Your fans and customers can play an important part...

Watch live: Showtime CMO Don Buckley on how the cable giant...

Showtime has offered some of the most popular TV shows in recent memory: “Californication,” “Dexter,” “Nurse Jackie,” “Homeland” and “Weeds,” to name just a few....

Millennials say user generated content is 20 percent more effective. Here’s...

The post Millennials say user generated content is 20 percent more effective. Here’s how to do it right. appeared first on Digiday. Source: digiday.com

‘Things don’t go viral by themselves’: Inside the social media manager...

It turns out that spontaneous-seeming conversations between brands on social media are often anything but. When Savannah Peterson, director of innovation strategy for product development and design...

Android password manager 1Password review: Now available for individuals also

Android password manager 1Password review: Now available for individuals also. Password manager 1Password has a new subscription plan for individual customers. Following the success...

2016 is the year of the audience. We swear

by Stephanie Gaines, vp, corporate marketing, YuMe Every year, we hear it’s “The Year Of” — the year of mobile, the year of CTV, the...

5 Best Email Marketing Campaign Practices

Tech Columnist Lindsay Kolowich listed the 5 of the best email marketing campaign examples you've ever seen At one point or another, we all need inspiration to do...

How online skincare company DermStore uses content as customer service

For online skincare company DermStore, its recent rebranding set out two goals: bring new customers in, and make them come back. The core focus of...

Turkey troubles? Food52 has a Thanksgiving cooking hotline

It’s that time of the year when we’re expected to know what “brine” means and we promise ourselves that we won’t be defeated by...

The publisher’s guide to mass layoffs

The dark days of recession-related downsizing may long gone, but a correction is threatening digital media as publishers face the limits of growth. Yahoo, IBT...

Inside Ralph Lauren’s connected fitting rooms

Ralph Lauren’s Fifth Avenue flagship store in Manhattan is home to connected fitting rooms that merge digital technology with in-store retail, meant to both...

Pinterest Video: It will have its own native video tool

Pinterest Product Manager Steve Davis announced that the platform will soon be rolling out its own native video player. Video has been a growing medium...

Why Refinery29’s global push can work

Refinery29 opened the doors to its U.K. site this week, its first part of a planned global expansion, with France and Germany on the roadmap...

How WNYC is tackling podcasting’s big challenges

Few legacy media sectors have made the digital jump better than public radio. The top podcast charts in iTunes are regularly dominated not by...

Little prince: How a royal robe broke the internet

When Prince George of Cambridge — the oldest child and only son of Prince William and Catherine, Duchess of Cambridge — met President Obama...

Snapchat needs to start stealing from Instagram

Why Snapchat needs to start stealing from Instagram? What's the biggest threat of Snapchat? With the introduction of Instagram stories this week, the internet had a...

Jolly Rancher joins Snapchat, wants to help millennials who can’t even

Jolly Rancher has come up with a wacky tagline — and the perfect place to test it out — in its bid to bring some...

The do’s and don’ts of in-image ads

by Phil Schraeder, CFO and COO, GumGum We live in a visual culture. From the rise of Snapchat to the ubiquity of emojis, it’s clear...

‘Pick your spots’: How IAC’s Investopedia is looking to scale its...

Even a smaller publisher best known for investing advice and finance education can’t escape the call of the video gold rush. In January, IAC-owned Investopedia hired...

How ‘the new Gucci’ does video, with help from Condé Nast

Gucci’s designs under creative director Alessandro Michele are recognizable for their layered, ruffled skirts, bright colors and embroidered snake accents. Most recently, the brand...

Inside Lad Bible’s soft-sell approach to push notifications

As publishers rekindle their love affair with apps, the challenge has become twofold: getting people to download them in the first place and then keeping...

9 cybersecurity tip to keep your information relatively confidential!

Tech Columnist Elizabeth Weise published an article on the 9 cybersecurity tips for the mildly paranoid (plus 4 for the truly anxious) So it looks as if the CIA...

5 ways to look at The Washington Post-New York Times rivalry...

For two months in a row, The Washington Post has overtaken The New York Times in Web traffic, with 71.6 million visitors in November...

Twitter wants to trademark the word ‘subtweet’

We all subtweet, but Twitter wants to take ownership of it. The social network has filed papers to trademark the word “subtweet,” according to a...

Slack isn’t catching on at ad agencies — and it’s clients’...

Sitting inside a chilly ballroom at a Miami hotel for the 4A’s annual “Transformation” conference, a handful of C-level executives were asked by a reporter...

How PopSugar gets people to watch its Facebook videos for 30...

Publishers can put up gigantic Facebook view numbers, thanks to videos automatically playing in the news feed, but the real trick is getting people...

Barbie is finally available in curvy, petite and tall sizes

Barbie, at 57-years-old, is finally acting her age. Today, in a massive Time cover story, Mattel announced it’s now selling three new body types— tall, petite...

McCann creates website to decode Gen Z speak for marketers

You should’ve come thru to that party this weekend, it was lit. And zayum, Lindsay got the biggest glow up. Mondaze man, I’m seriously...

‘It’s like saying everything living in the ocean is a fish’:...

The marketing industry is essentially obsessed with one word: millennials. Brands, and many publishers, can’t stop talking about them. The problem, of course, is that it makes...

Inside Philips’ digital transformation strategy

Philips is a case study of the type of company facing the innovator’s dilemma: 125 years old, the Amsterdam-based conglomerate generates $25 billion in...

Burger King and Wendy’s have beef on Twitter

The competition between Wendy’s and Burger King is always flame-broiled, whether online or off. The brands tossed ample shade at each other over their new value meals. Late...

‘I just want to make a name for myself’: The hopes...

Every year, a couple hundred young people start the graduate program in advertising at VCU Brandcenter, the prestigious and highly-ranked portfolio school in Richmond,...

Digiday Awards Winner’s Circle: ‘New Orleans At Your Fingertips’ and Condé...

Digiday’s awards honor the best work in marketing, video, content marketing, publishing and advertising. They are handed out at lavish galas where the winners take...

Tasting Table is looking beyond Facebook to make money off video

Like other publishers, Tasting Table is growing with video on Facebook. But as it looks to convert its video audience into ad revenue, the...

Toyota asked Reddit a question and didn’t immediately get ripped to...

To promote the new RAV4, Toyota hired actor James Marsden to show off the SUV’s durability in a new commercial. In it, he rescues...

To raise awareness, Honey Nut Cheerios drops the bee

Buzz the Bee is disappearing. Honey Nut Cheerios is stripping the boxes of its bee mascot to raise awareness for the steep decline in the...

Forbes starts blocking ad-block users

The escalating battle between ad-dependent publishers and ad blocking has a new front: Forbes. The publisher last week started blocking access to the site...

How to control in-house remote teams

Another issue is that the rising cost of living makes it almost impossible for growth-stage startups to afford technical talent, and they have been...

Day in the life: How Birchbox’s community manager responds to 200...

This is part of a new “Day in the life” series that chronicles the daily work of those on the front lines of media....

‘I feel like my granddad with a VHS’: UK agency...

As clients’ desire to cozy up to the youthful Snapchat audience increases, agencies are mastering the platform with varying degrees of success. Clearly no...

In a platform power play, publishers see Facebook turning LiveRail into...

Publishers once looked to Facebook as their best hope to serve as a counterweight to Google’s power in the key advertising technology market. Maybe...

Exploding hoverboards prompt Overstock.com to stop selling them

While it doesn’t make much business sense to suddenly stop selling one of this Christmas seasons’ top-selling gifts, that’s what Overstock.com is doing announcing yesterday...

Ofcom digital and media consumption report shows people try ‘digital detox’

Ofcom found that one in three UK Internet users (or some 15 million people) have, in 2016, deemed there’s too much tech in their life...
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