Why Apple and Fox News joined Microsoft to fight the US...

Dozens of US businesses, tech companies, and prominent rights groups have filed in support of Microsoft, which is currently suing the Justice Department over...

The Moto Z and Z Force Review: How do you make...

“How do you make the smartphone interesting again?” That’s the question Motorola seems intent on answering with the new Moto Z and its more pragmatic sibling, the Z...

Copyranter: The one secret to all great advertising, revealed

It is — and always has been — the unexpected visual. The medium does not matter. Print. TV. Video. Online. Billboard. Mobile. Matchbook. Native. Yes, even native. A...

Survey: Last chance to tell us which ad formats check all...

Comparing ad formats can feel a lot like comparing apples to oranges. We’ve narrowed down the factors that matter to four attributes, and now...

A new website “Hey Siri” tells you just what you can...

A new website "Hey Siri" tells you just what you can ask to Siri. Launched in early July and updated Tuesday, "Hey Siri" serves...

With Bill Simmons, Medium underlines its platform focus

Word came this week that Bill Simmons was bringing his new publishing venture to Medium, and it was hailed as a reboot for Simmons...

Instagram Stories Review: Snapchat future – photos and videos will disappear...

Instagram has announced the Stories future, a total copy of Snapchat. Lets first see the official announcement and then review it. Today, we’re introducing Instagram...

Twitter is selling NFL ad packages for as much as $8...

Twitter wants to be paid like a star quarterback for its special football ad packages coming in the fall, some of which will run...

With its new ‘Taste the Feeling’ anthem, Coke attempts to revive...

A week ago Coca-Cola ditched its 7-year-old “Open Happiness” slogan and launched a new brand campaign to unite all of the brands — Diet...

Kind is building an in-house content studio

Kind Snacks wants to make more snackable content. The brand is in the process of building out a small, scrappy in-house content studio. The lead...

Opinion: Brands should celebrate ad blocking

Dave Ortega is creative director at McKee Wallwork + Company Disruption was the king advertising strategy of yesteryear — taking audiences hostage and force-feeding them...

Survey: How can you tell when your content is actually good?

The post Survey: How can you tell when your content is actually good? appeared first on Digiday. Source: digiday.com

Confessions of a publisher sales exec: ‘It’s all smoke and mirrors’

Ad blocking, fraud and viewability are all hot topics in media today, but they may be masking bigger underlying threats. For the latest installment of Digiday’s Confessions...

How digital newsrooms have adopted to millennials

It goes without saying that those pesky millennials have different expectations of work. Companies have had to adjust to attract and retain young people who who are...

French publishers fight back en masse against the ad blockers

To fight ad blocking, publishers are finding strength in numbers. Urged by the French online publishing trade body Geste, a group of French publishers is trialling a...

Kate Middleton steps in to Huff Post editor role to raise...

Modern day newsrooms are a lot of things: Chaotic, noisy, intense and a little stressful. Not often do they take the form of crash pad. The...

DramaFever finds Latin America loves Korean soap operas

Latin Americans apparently love Korean soap operas. DramaFever, the SoftBank-owned video streaming platform best known for Korean films and TV shows, saw its watch time in...

Conde Nast Traveler debuts hotel hot list on Snapchat

Condé Nast Traveler is giving Snapchat the exclusive for its annual hotel “Hot List” to reach the messaging app’s coveted young readers. Starting at 9...

The latest hot agency benefit: Assistance in paying down student loans

When Tom Taylor graduated from college in 2010, he had an outstanding student debt of $70,000 and no full-time job. Today, Taylor is the associate...

‘Is this cool?’: How NBC uses social to amplify the NHL...

It’s three full hours before the puck drop between the New York Rangers and Pittsburgh Penguins for game four of their 2016 Stanley Cup...

How publishers are adapting their video strategies in the age of...

Many publishers have embraced Facebook, Snapchat and other social platforms as important distribution channels. But while these platforms certainly promise large and potentially new...

Inside the startup that’s trying to make the vendor-client relationship smoother

The vendor-client relationship is often murky. Vendors complain that agencies and brands often take undue advantage of them by asking them to pay for...

HP unveils 18-karat gold, diamond-encrusted notebook — for charity

Hewlett Packard’s latest launch stunt marries fine art to high tech for a social cause — one of a number of recent initiatives in...

Survey: Are out-of-the-box audiences reeling in the right eyeballs?

The post Survey: Are out-of-the-box audiences reeling in the right eyeballs? appeared first on Digiday. Source: digiday.com

Brands rejoice: Instagram to begin showing the number of views a...

View counts are coming to Instagram videos for everyday users and advertisers. Video counts are a fixture on Facebook, and today the sister app is...

Time Inc’s new beauty site is an e-commerce and data play

Time Inc. has plenty of beauty-related publications, and they’re now joining forces for a new beauty product recommendation site. Powder, which launched to the public...

Leaked Emails Say Apple Has ‘Sexist’ and ‘Toxic’ Work Environment

Apple has found itself at the centre of a discussion about workplace sexism after dozens of employee emails were leaked, alleging that the company...

These companies are ‘Falling Short’ on user privacy

The Electronic Frontier Foundation has published the latest edition of its "Who has your back" privacy report...  Four big telecom companies -- AT&T, Comcast, T-Mobile,...

Car Throttle finds auto brands love live video

Car Throttle, the community site for petrol heads, makes 80 percent of its revenue from branded content, up from 60 percent last year. Increasingly,...

Google is building a completely new operating system

Here’s a bit of unexpected Friday news: Google is building a completely new operating system. As in, not just an upgrade to Android or...

How to Improve Business Writing

A lot of the time, successful people want to use “big” words because they think it makes them sound smart. In truth, though, this...

Copyranter: The biggest digital dumbasses of 2015

Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is...

What Victoria’s Secret can learn from lingerie upstarts

After long dominating the lingerie market, Victoria’s Secret is under pressure. Last week, it announced 200 job cuts and a corporate restructuring, while also trying...

How Fox News became the most-engaged news site on Facebook

The news site with the most engagement on Facebook isn’t the biggest digital property or even the biggest page on the social network. Despite that,...

9 cybersecurity tip to keep your information relatively confidential!

Tech Columnist Elizabeth Weise published an article on the 9 cybersecurity tips for the mildly paranoid (plus 4 for the truly anxious) So it looks as if the CIA...

What Axel Springer’s loss in ad-blocking suit means for UK publishers

Despite some dogged persistence, publishing giant Axel Springer lost its appeal in a suit against Adblock Plus in German courts earlier this week but extracted...

Agencies enroll staffers in virtual reality crash courses

Virtual reality is undoubtedly hot. The Oculus Rift went on pre-sale yesterday just as the who’s who of brand nerds converge at the Consumer Electronics Show...

When talking to millennial moms, should brands go ‘mom’ or ‘millennial?’...

By Rob McLoughlin, VP, Consumer Research, POPSUGAR. For more on millennial women, visit POPSUGAR Insights. Millennials and emerging social media apps have three things in...

What Snapchat’s ad API means for advertisers and Snapchat

Snapchat, as Digiday reported earlier this week, is taking steps to build an ads API, which will introduce automation and sophistication to ad buying...

40 percent of employees in digital plan to leave their jobs...

The post 40 percent of employees in digital plan to leave their jobs in the next year appeared first on Digiday. Source: digiday.com

Bleacher Report’s Rory Brown: Publishers who don’t have distributed content strategies...

Subscribe: iTunes | RSS | When word first leaked that Facebook was approaching publishers to put content directly on the platform, many were skeptical. There...

Can MTV News spur an MTV comeback?

“I want my MTV” may have been true back in the 1980s, but youth today have shown they want nothing to do with the...

ICYMI: Platform reality checks and the best of Digiday from the...

Welcome to ICYMI. Every week, our writers work to bring you the most insightful reporting in digital media and marketing. We realize that you...

The six tips increasing your Snapchat engagement

Want to know why you aren’t getting more people watching your Snapchat stories? Did you jump onto Snapchat and are floundering around like a...

Snapchat is building an ad technology platform

Snapchat is working on a crucial part of its growing digital ad business: an application programming interface (API) that would let partners start buying ads with...

Day in the Life: How Copa90’s social content chief masters platforms

U.K.-based global soccer network Copa90 gives the sport a stage beyond the Premier League action. Now with just shy of 40 editorial staff in the...

Business Insider joins 1 billion monthly Facebook video views club

Business Insider did more than a billion Facebook  last month, according to the company, which puts it in the upper tier of Facebook video...

How to use digital analytics for newsrooms? The Importence of Digital...

Survey Finds Newsrooms Are Monitoring Metrics, Not Acting on Them Nearly all newsrooms monitor digital metrics, but many miss out on opportunities to learn from the data they collect,...
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