Thursday, January 17, 2019

8 excellent examples of seamless omnichannel campaigns

The post 8 excellent examples of seamless omnichannel campaigns appeared first on Digiday. Source: digiday.com

The release of ‘Star Wars,’ by the numbers — no spoilers

In case you missed it: “Star Wars: The Force Awakens” was finally released yesterday. What felt like years amount of promotion (OK, just a few...

Copyranter: The go-to ad joke is — still — the white...

The objectification of women in advertising has been drastically reduced in the last 10 years, replaced by a wave of empowering “Femvertising.” And more...

Programmatic comes to Snapchat and Instagram influencer campaigns

Brands are increasingly turning to power users on Snapchat and Instagram for influencer marketing campaigns, but that’s often a time-intensive process. Like much else...

Windows 10 Update Review: What to expect next update?

Windows 10 has been out for almost a year. 350 million devices later, the company is preparing to release its biggest update to the...

CNET’s Eric Johnson: Focus is what wins in media

Subscribe: iTunes | RSS CNET is over two decades old. When it was founded in 1995, just 15 percent of the U.S. was online. Times...

What a lack of transparency costs marketers

by Patrizio Spagnoletto, CMO, SteelHouse Not many drivers understand the inner workings of a diesel engine. Fuel goes in, horsepower comes out and you get where...

How Johnston Press built its i newspaper site from scratch with...

Johnston Press may have launched the online destination for its newly acquired i newspaper only yesterday, but the designing of it began well before...

Facebook’s new Pages lets to make money with small business

Having a Facebook page is virtually essential for modern businesses, and now they might be able to reap some new benefits from it too. Facebook...

WPP’s Martin Sorrell: Sexism is pervasive in the agency world

After a morning filled with good-natured conversations and a distinct lack of hard questions, WPP chief Martin Sorrell took the stage at the 4A’s...

San Francisco agencies welcome a return to sanity for Silicon Valley

In early 2015, Adam Kleinberg, co-founder and CEO of San Francisco-based agency Traction, was looking to hire an in-house developer. His search brought him to an HTML...

Why the Washington Post is building chatbots to deliver the news

When Microsoft’s Tay, the artificially intelligent bot, was taught to be a racist Holocaust-denier by the online masses, traditional publishers got a free lesson...

Dutch publisher Voetbal is trying to convert ad-block users into subscribers

Dutch football magazine publisher Voetbal International kicked off its first ad-blocking campaign six weeks ago and will use the results to inform changes to its...

Digiday teams with StoryTech on 5 key trends from CES in...

As a new year approaches, so too does CES 2016. Taking place from Jan. 6 – 9 in Las Vegas, Nevada, the annual consumer...

New Facebook ad-free desktop Page layout review: Will be rolled out...

The new Facebook layout will be rolled out to all Pages. Facebook Confirms New Desktop Page Layout Coming to All Users. Last month, we reported...

How CBS uses data to program its 24-hour streaming news network

One benefit of having a 24-hour news network that’s only available on digital platforms is the ability to adapt and program content based on...

With Bill Simmons, Medium underlines its platform focus

Word came this week that Bill Simmons was bringing his new publishing venture to Medium, and it was hailed as a reboot for Simmons...

Al Jazeera’s distributed content unit generated 2.2 billion Facebook video views...

Al Jazeera’s 15-month-old digital-only offshoot, AJ+, has made a big bet on distributed content, trading a website for an editorial strategy centered on building...

How to talk to your editors about new ad formats

It’s time for “The Talk.” Yes, that one—the one about the birds and the bees and the incremental revenue squeeze. You’ve watched your publication...

Google Maps new feature will make it easier to find a...

Google Maps Update Could Show Parking Difficulty. Soon, you'll know how long it takes to get there AND how long you'll have to circle the...

Hilton is trawling for millennials on Snapchat

With a typical customer aged over 35 and traveling on business, Hilton Hotels knows it has to connect with a younger demographic more likely...

Facebook’s changing the news feed again to make it more informative

News outlets may get back some of their mojo stolen by a June Facebook feed algorithm change that preferred friends over publishers. Today Facebook...

A matter of survival: Direct sellers must evolve into brand evangelists

By Rachel Barash, account director, D360 by Demand Media Let’s travel way back. Back to before there was the Internet, TV or even the telephone....

The brand outrage bubble just won’t burst (and that’s a problem)

Everyone is outraged, and no one cares. The new normal that made putting out fires part of brands’ 9-to-5 has also upended textbook social media practices: Although brands have...

Day in the Life: An American ad exec in Tokyo

Back in May 2014, ad veteran David Rittenhouse moved to Tokyo for what was to be a three-month gig at Ogilvy & Mather Japan. It...

How social connected the dots to Maxus Global’s TV targets

David Gaines, chief planning officer at Maxus Global, was elbows-deep in a campaign with a seemingly straightforward objective: Selling a car to women. And,...

Here’s what the most active UK publishers on Facebook Live did...

Whatever Facebook wants, Facebook gets. And Facebook made it clear earlier this year that it wants live video. The social network gave Facebook Live...

SwiftKey has been leaking the users’ private data

Oh dear. SwiftKey – the Android and iOS virtual keyboard bought by Microsoft earlier this year for a cool $250 million – has suspended...

Why Refinery29’s global push can work

Refinery29 opened the doors to its U.K. site this week, its first part of a planned global expansion, with France and Germany on the roadmap...

Why Gawker doesn’t fight ad blockers

Publishers are split on the most effective tactic to counter the rise of ad blocking. But for Gawker, one option is off the table:...

Apple is running an ad campaign for its Apple News app

Apple is kicking off an ad campaign to jumpstart its six-month-old news aggregation app, as well as adding comScore tags, after publishers complained about getting too...

How sponsored content drives more than 60 percent of The Atlantic’s...

Today, every publisher has some form of native offering. For The Atlantic, sponsored content has proved better ROI than other ad formats. Native advertising is...

Inside JOE Media’s Facebook Live playbook

Publishers in the U.K. are still in the experimental phase of Facebook Live, but that’s not stopping them from starting to put some firepower...

Inside StubHub’s programmatic strategy: ‘We are in the minority’

Although WPP CEO Martin Sorrell and other high-profile ad executives believe that in-house programmatic buying is a short-lived trend, StubHub is not going to...

Facebook’s Rich History Of Copying Snapchat

Facebook built its own version of Snapchat Stories, but will not release it. Facebook built its own version of Snapchat Stories, called Quick Updates,...

The Grammys: A one-night stand, year-round

The post The Grammys: A one-night stand, year-round appeared first on Digiday. Source: digiday.com

5 ways publishers’ tech choices come back to haunt them

Written by Tom Herman, CEO, DashBid Publishers can cause themselves irreparable harm when it comes to the technology they choose to run on their pages....

‘Things don’t go viral by themselves’: Inside the social media manager...

It turns out that spontaneous-seeming conversations between brands on social media are often anything but. When Savannah Peterson, director of innovation strategy for product development and design...

Evangelist starts anti-Starbucks campaign over its red cups, immediately backfires

Jesus may or may not have died for our sins, but one thing is clear: He never turned water into a Gingerbread Latte. A vocal...

5 things we learned about ad blocking in 2015

If you didn’t know any better, you’d swear ad blocking was invented in 2015. While the tech’s been around for years, it was only...

A Neiman Marcus dress appeared on the Golden Globes red carpet,...

That a celebrity would face the racks of a department store, pluck a dress from the selection, and then wear it to an A-list...

AOL wants TechCrunch and Engadget to reach beyond tech readers

Arianna Huffington has big ambitions for The Huffington Post, including being in 50 countries by 2020 and expanding its network of 100,000 contributors to 1 million. But parent company...

Pokémon Go could be a gold mine for small business owners

If you’ve ever been to Nashua, New Hampshire, you have surely been down Main Street. Main Street is like any other main strip in...

Give us a break: Now Kit Kat is petitioning for its...

If Durex can get people to use the condom emoji to promote safe (and sensual!) sex, than Kit Kat is hoping its candy bar emoji...

Genius is trying to make its annotation system into a real...

Genius, the annotation platform, is growing up. Today, it announced that it has hired its first chief revenue officer in an attempt to make money...

Snapchat’s new font change triggers meltdown online

It’s not just you: Snapchat does suddenly look different. Tucked away in an update deployed yesterday, the ephemeral photo messaging app completely changed the font...

How the Hustle built a 100,000-subscriber email newsletter for millennial bros

Sam Parr got the idea for the Hustle, a daily email newsletter targeted at millennials, while emailing friends to promote HustleCon, a conference he was organizing around startup founders....

Chinese smartphone maker ZTE asks you to design the next phone

Chinese smartphone maker ZTE asks you to design the next phone. ZTE is ready to hear your ideas for its crowdsourced smartphone. Though the company only...
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