Thursday, August 16, 2018

The Daily Beast launches two Facebook live video series

The Daily Beast is the latest publisher to join the Facebook live streaming party. The IAC-owned news and entertainment site is launching two new original live...

Hillary Clinton’s line of designer t-shirts debuts to mixed reaction

Already there is a Jeb! guacamole bowl and a Marco Rubio logo that says, ugh, “RU(BAE)O.” Now you can add designer Hillary Clinton t-shirts to the increasingly bizarre list of...

Advertisers have seriously underestimated TV’s ROI, and programmatic is about to...

Written by Walt Horstman, president, AudienceXpress With the blink-and-you-missed-it pace of digital, it’s comforting for a marketer to know that some things do remain constant:...

How social connected the dots to Maxus Global’s TV targets

David Gaines, chief planning officer at Maxus Global, was elbows-deep in a campaign with a seemingly straightforward objective: Selling a car to women. And,...

Snapchat is looking at ad tech partners to prove its ads...

Part of Snapchat’s appeal to users is that it allows their content to vanish — but that’s a liability as it seeks to build out...

Digiday Content Marketing Awards judge Joe Lauzauskas on effective brand content

Content marketing is increasingly everyone’s game: Publishers, brands, influencers and agencies all have a hand in it. Now Digiday is looking to find and award...

Even National Geographic has caved to vertical video

Tap National Geographic’s Snapchat Discover channel and you’ll find plenty of videos about wild animals and exotic environments — all shot on location. It used...

Are you still playing Pokémon Go?

The first few days were so exciting. After a few days of being one of the few who downloaded the game through a US iTunes account, everyone around...

‘Wrong side of history’: Brands remain (mostly) silent on #BlackLivesMatter

Brands and agencies are gradually starting to get involved with the #BlackLivesMatter movement, but still much more slowly and less universally than they have historically...

Zara pulls ‘gluten free’ graphic shirt amid outrage it trivializes disease

Zara is discovering that gluten-free community isn’t full of laughs. The fashion brand has pulled a T-shirt from shelves that read “Are you gluten free?,” a...

Twitter’s new two features give users more control

Twitter introduced two features Thursday in an effort to give users more control on what notifications they receive and tweets they see All Twitter users...

Here’s how Pinterest is pitching advertisers

Pinterest’s pitch to brands is getting more sophisticated, with targeting tools, fancier ads, and more robust e-commerce tie-ins. A pitch deck obtained by Digiday...

Russian YouTuber faces jail for playing Pokemon Go in church

Russia takes religion very seriously. Popular YouTuber Ruslan Sokolovsky learned this the hard way when local authorities detained him for two months after he posted a...

Spoiler alert: The typical ‘Star Wars’ fan is a wealthy 46-year-old...

The stereotype is true: “Star Wars” fans are overwhelmingly male and nerdy. Now there’s data to prove it. “Star Wars: The Force Awakens” hit theaters...

With Bill Simmons, Medium underlines its platform focus

Word came this week that Bill Simmons was bringing his new publishing venture to Medium, and it was hailed as a reboot for Simmons...

Inside NBCUniversal’s content studio

Digital publishers might be leading the charge in convincing advertisers to partner on branded content, but the major media companies are right on their...

‘Fix the user experience first’: GroupM won’t pay for ads forced...

No means no when it comes to ad blockers, according to GroupM. The media-buying giant is closing off a growing alternative for publishers beset by...

What’s next for Coke’s branded content site, ‘Journey’

Coke has for years tried to establish itself as a brand publisher. And just like publishers before it, it is feeling the pressure from...

Gilte Groupe co-founder is the latest to launch a shopping app...

As social commerce continues to gain traction, retailers are looking for innovative ways to harness the power of aspiration to boost sales through new mobile...

Why the Washington Post is building chatbots to deliver the news

When Microsoft’s Tay, the artificially intelligent bot, was taught to be a racist Holocaust-denier by the online masses, traditional publishers got a free lesson...

Hilton is trawling for millennials on Snapchat

With a typical customer aged over 35 and traveling on business, Hilton Hotels knows it has to connect with a younger demographic more likely...

3 New Year’s resolutions of a brand digital marketing chief

The entire advertising ecosystem is under massive pressures, from media owners to tech providers, agencies to brands. Huawei is the third-biggest smartphone maker after Samsung and...

Tomorrow: Learn how publishers are commanding higher CPMs with emerging tech

The post Tomorrow: Learn how publishers are commanding higher CPMs with emerging tech appeared first on Digiday. Source: digiday.com

Uh-oh: One-third of Internet users say they’re ‘very likely’ to install...

One-third of Internet users are “very or somewhat likely” to install an ad blocker to their browsers within the next three months — a...

This YouTube channel makes more money from paid subscriptions than YouTube...

By launching its own $7 a month streaming service in February, Black&Sexy TV will make $1 million in subscription revenue this year. Most people watch...

Ask an influencer: ‘I charge more if the person I’m dealing...

Influencer marketing is burgeoning, but still in its nascence, creating real tensions between brands and agencies and the influencers they employ. One big issue is...

Why Trinity Mirror created disgusting and ‘purposefully disruptive’ branded content for...

Trinity Mirror readers may be in for a shock over the next few weeks as the publisher’s online and print editions will be “infected”...

Why YouTube is still ‘home base’ for The Young Turks

The Young Turks, the top news network on YouTube, has started to distribute content on other social platforms including Facebook, Twitter and live streaming...

Best of the week: The real Cannes, the anti-Cannes and Facebook...

Like it or not, it’s been all Cannes all week. Chances are, if you weren’t swanning about along the Croisette or sipping seaside rosé,...

More than buying eyeballs: How audience buying has evolved [webinar]

The post More than buying eyeballs: How audience buying has evolved appeared first on Digiday. Source: digiday.com

Letgo’s new tool lets users make blockbuster ads to sell their...

Trying to get rid of that old leather jacket at the back of your closet? Dolph Lundgren will sell it for you. A new interactive...

WTF is link rot?

This is the latest in a series of articles that explain, in plain English, new technology tools and platforms that are changing the face...

Facebook innovates constantly: Critical Changes You Need to Know About

The competition to be king of the social media hill is hotter than ever, and Facebook cannot coast just because it’s on top. Snapchat...

Inside the agency: Posterscope brings its out-of-home vision indoors

Interactive out-of-home advertising is a rapidly growing space, and Dentsu-owned agency Posterscope wants to be at the fore. The agency’s New York City space in the...

Macy’s Thanksgiving Day Parade coming to a second screen near you...

Fifty million viewers are expected to tune into Macy’s Thanksgiving Day Parade on Thursday. This year, Macy’s will also be testing how many people...

Opinion: Marketers shouldn’t make tech the enemy

Steve Rubel is chief content strategist for Edelman and one of the leading experts on the evolving media landscape and the blurring lines between...

How programmatic is unlocking the promise of native advertising

Native is everywhere these days, making ads less intrusive and more effective. An infusion of programmatic tech has made the unobtrusive units an essential...

What’s reviews and ratings on Facebook

It hasn’t exactly been easy for social media marketers and managers looking to maximize campaign performance on Facebook. Organic reach is in decline - you...

Brands are hijacking DJ Khaled’s ‘key emoji’ for tweets

For brands, the key emoji is the new “bae.” MasterCard used the emoji last night, co-opting a trend made famous by social media power user...

George Lois on emojis, Cannes and the advertising industry today

We had a chance to sit down with legendary art director George Lois, who is known for not mincing words. He is, after all,...

Elizabeth Spiers on her new site, Everup: ‘This is new territory...

Elizabeth Spiers, having co-founded Gawker and launched blog network Dead Horse Media (now Breaking Media) is now moving on to self-help. She’s launching Flavorpill Media’s...

Snapchat’s new audience-based ad strategy could wrest control from Discover publishers

As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy. The messaging app wants to have more control...

How mobile developers can conquer overcrowded app stores

by Pat McCarthy, SVP, Marketing, AppNexus As of early 2016, approximately 1.6 million apps are ready for download on Google Play. Meanwhile, on a neighboring...

Why the perfect programmatic dream relies on a partnership model

by Bruce Falck, CEO, Turn In 2013, a survey of 1,000 CMOs showed that 76% agreed that the title had changed more in the previous...

Editor’s note: Rise of the machines

This article is from Pulse, Digiday’s quarterly print magazine about the modernization of media. This is a peek at the second issue, which focuses...

Forbes starts blocking ad-block users

The escalating battle between ad-dependent publishers and ad blocking has a new front: Forbes. The publisher last week started blocking access to the site...

Axe’s shower thoughts ad has angered Reddit

Here’s a shower thought: Does anyone own shower thoughts? Axe body spray is being criticized on Reddit today because users there think the company has...

Post-mortem: Inside IBT Media’s meltdown

Two years ago, IBT Media co-founder Johnathan Davis addressed his ties to an unconventional pastor as well as his views that gay people could be...
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