According to the tech columnist JAMES TITCOMB, the hashtag is dying, and we have nobody to blame but ourselves.
In 2007, Twitter user Chris Messina came up with an ingenious way for collections of tweets to be bundled together.
At the time, Twitter was a lot more basic than it was today and it was difficult to follow groups or live events. Messina had the idea of putting a little-used symbol in front of certain phrases so that they could be easily searched for. “How do you feel about using # (pound) for groups?” he wrote, and the hashtag was born.
THE HASHTAG IS DYING
A decade later, the hashtag is dying, and we have nobody to blame but ourselves. At this year’s Super Bowl, a barometer of the marketing world’s zeitgeist if there ever was one, just 30 per cent of adverts used them. Three years ago, it was 57 per cent.
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