Snapchat

Don’t get Snapchat? Snap offers how-to

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Written by Kamil Arli

Tech Columnist Jefforson Graham published an article on the Snapchat?

Seeking to raise $3 billion for its upcoming IPO, Snap laid out its vision for the future, along with a detailed 8 minute how-to video for potential investors who, like many older adults, just don’t get the communications app.

 “Snap tapped into that human desire to communicate in a way that feels like you’re face to face, even if you’re far away,” co-founder and CEO Evan Spiegel says in the longer, 35:26 minute Roadshow video. “The first time you use it, and can see it what they’re seeing, makes you feel close.”

In the “Roadshow” video, online here, Spiegel, co-founder Bobby Murphy and other Snap execs explain their business strategy, which has been based on flipping whatever the typical social media norms were. So if Facebook and Twitter was about how many friends and followers you have, Snap was about being selective and focusing on the best friends you have, Spiegel says.

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IF THE SOCIAL MEDIA TREND WAS TO SHOW THE LATEST POST 

If the Social Media trend was to show the latest post in a chronological order, Snap came up with “Stories,” a way to show your latest Snaps in reverse order.

Spiegel says that the camera has replaced the computer cursor as a way we communicate. Photos are “communicating how we feel, and are doing in the moment.”

The videos include testimonials from advertisers like Target and 20th Century Fox.

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The How-to video follows basic camera operations, how to use filters and lenses to add graphics like animal ears and hearts to images, as well as how to make bitmojis, send Snaps, add friends, engage in chat and make a string of Snaps that last for just 24 hours called “Stories.”

About the author

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Kamil Arli

Editor of DigitalReview.co. Digital Media Consultant

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