Frontback, the mobile app that first takes a photo with your rear camera and then with your front camera to ostensibly catch your reaction, is shutting down. The app will cease to exist in its current form on August 15. Frontback CEO Frédéric della Faille wrote about closing up shop in a blog post on the site: While we’ve seen exciting results with some communities, for most of the new members it takes too much time and effort to understand why Frontback is different, resulting in an infrequent use of our product. After discussions with our team and investors, we realized that…

This story continues at The Next Web
Source: The Next Web


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