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Some Facebook users are seeing a rocket icon in their app. Here’s what it does

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Written by Kamil Arli

According to the Metro.co some Facebook users are seeing a rocket icon in their app. 

A mysterious rocket icon has started appearing in people’s Facebook apps – causing bafflement around the world.

‘What has Zuckerberg done this time?’, puzzled users are asking.

Well, it appears that the rocket ship is a test-drive for an all-new kind of news feed – appearing either at the top or the bottom, depending if the user is on iOS or Android.

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News Feed is similar to one Facebook has been testing for some time

The new News Feed is similar to one Facebook has been testing for some time – offering updates from people and news outlets users don’t actually follow.

The idea is that Facebook’s algorithms predict stories which users might like – even if they are from outlets which the user would not normally see.

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Pages users have not explicitly ‘liked’

Facebook has repeatedly tested different versions of News Feed delivering content from Pages users have not explicitly ‘liked’ – with previous tests headlined ‘Explore’.

Facebook routinely tests new features with small groups of users, so it’s not guaranteed that the ‘Rocket Ship’ feed will ever go fully live, TechCrunch reports.

Here a few screenshots of the new feature as seen on the iPhone, where it is slightly different. Here, the new feed (labeled “Explore”) has more of a magazine vibe to it, with two news items laid out side by side.

The new Explore feed looks a little different on the iPhone.

About the author

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Kamil Arli

Editor of DigitalReview.co. Digital Media Consultant

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