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Facebook’s Rich History Of Copying Snapchat

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Written by Mia Miller

Facebook built its own version of Snapchat Stories, but will not release it. Facebook built its own version of Snapchat Stories, called Quick Updates, but will not release it. Though Instagram Stories launched this week, Facebook isn’t going to follow suit.

Quick Updates created a special place to share within the Facebook app but outside of the News Feed. Accessible from a button at the top of the feed, Quick Updates would have let people share 24-hour disappearing photos and videos with overlaid text. These posts wouldn’t appear in the feed or in people’s profiles.

Quick Updates featured its own design style, opposed to Instagram Stories which much more closely copies Snapchat Stories. When asked about cloning Snapchat, Instagram CEO Kevin Systrom even said “They deserve all the credit.”

TechCrunch received screenshots of a test of Quick Updates two weeks ago, but the test quickly disappeared after we published about it. Facebook told me at the time that “Quick Updates” was an experiment shown to some people, and that Facebook would not move forward with it.

But the release of Instagram Stories begged the question of whether Facebook won’t modify the feature or release something similar, perhaps called “Facebook Stories.”

I asked Facebook, and a spokesperson told me “Quick updates was something we were going to test. It’s an idea we’re not pursuing anymore.” When pressed on the issue, the Facebook spokesperson provided this official statement:

“We often conduct small tests of new feature concepts, and this particular experience was an old test feature that was shown to some people. We don’t have any plans to launch it more broadly.”

So at least hardcore social media users won’t have to post non-stop daily updates to three networks, just two./ Read More at: https://techcrunch.com/2016/08/04/no-facebook-stories/

About the author

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Mia Miller

Digital Media Specialist

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