MCI Accepts Takeover Bid From Verizon
For the past three years, Verizon has been using a so-called ‘supercookie’ to track users and sell this information to outside advertising partners. Now, the FCC is levying a $1.35 million fine and requiring Verizon to offer consumers the ability to opt-out of its various tracking programs. For two years, the supercookie  — which is actually called Unique Identifier Header, or UIDH — program tracked users in secret using technology similar to a tracking cookie — only this tracking cookie couldn’t be cleared. Verizon started using the UIDH program in 2012 to serve better-targeted ads on its own advertising platforms. It…

This story continues at The Next Web
Source: The Next Web


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