By now you should have already received a notice from your financial institutions about updating your debit or credit cards with EMV technology. Cards equipped with “chip” technology have played a key role in reducing payment fraud in many countries, including England where counterfeit card fraud on locally-issued cards went down from a high of 169.8 billion euros in 2008 to 47.8 million euros in 2014.
To showcase the many ways that chip cards make life easier, I’m participating in Gemalto’s “EMV for a Week Challenge”. Starting this weekend I will visit several businesses on the island of Oahu, Hawaii to complete ten tasks using a “chipped” card:
- Get coffee at a local (not chain) coffee shop
- Make a purchase at a big-box store
- Get a meal inside a fast food restaurant
- Buy a magazine at a gas station
- Get $50 worth of groceries
- Buy a tacky t-shirt
- Get someone special a bouquet of flowers
- Hit a tourist attraction around town
- Buy office supplies
- Mail the folks at Gemalto a postcard from a local post office
My objective is to provide a real-world take on the EMV card experience. This includes the security benefits EMV cards present, support for the new technology in your community, and other observations I may have while making payments with a “chipped” card.
As part of Gemalto’s #ChipAwayAtFraud campaign, I will be tweeting my tasks through Twitter (@idaconcpts) and posting updates through Linkedin (ddavila). Also, I will post a “wrap-up piece” detailing my experience during the challenge.
During the challenge, I’ll be competing with other bloggers, including personal security and identify theft expert Robert Siciliano, for the opportunity to win $400 for a charity of my choice. My charity is the University of Hawaii Foundation.
Follow my updates (RTs and @ replies are welcome!) about my EMV card experience in Hawaii and help me win $400 for the UH Foundation.
Let the “EMV for a Week Challenge” begin!
(Image Credit: Aranami)