We had a chance to sit down with legendary art director George Lois, who is known for not mincing words. He is, after all, a wizard with words and images. Lois is known for creating the “I want my MTV” campaign, which turned the fledgling cable channel into a cultural sensation. He’s also famous for creating more than 90 Esquire magazine covers that satirized politics like a cover of Richard Nixon getting make-up applied unlike at his first debate against John F. Kennedy. Lois’ other famous Esquire covers astutely observed contemporary society like one of a woman shaving her face with a razor with the tag line “The Masculinization of the American woman.”
With such a storied career, we jumped on the opportunity to ask Lois about the latest cultural obsession – emojis. The 84-year-old had strong opinions, “I hate them. I hate everything about them.”
He had few kind words for the current state of the advertising industry, “99 percent of advertising today is zero. It’s terrible, terrible advertising that literally doesn’t brand who they are.”
He even suggested that people should reject the hottest ticket event in the advertising world: Cannes Lions.
Lois saved his harshest words for presidential candidate Donald Trump, who used to be one of his clients — it didn’t end well, to put it mildly.
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