Google AdWords is getting a facelift that will help it look a lot more Google-y and a lot less like a boring advertising platform. Specifically, Adwords is getting a Material Design makeover, which Google says will help it focus on “the next 15 years.” Though it’s seeing a design makeover, Google says AdWords will work as it always has. The change is also mobile-centric; speaking to Search Engine Land, AdWords Project Management director Paul Feng said “we rebuilt it several years ago for a desktop world — smartphones were only one year old. Now we are in probably the biggest…

This story continues at The Next Web
Source: The Next Web


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