NYC night ads
As the web continues to evolve, users are becoming increasingly blind to ads that enable publishers to provide access to content for free. Users don’t see ads, either because they have chosen to block them out mentally, or because they are using software or a browser plugin to hide them. Apple’s recent introduction of ad blocking capabilities on the iPhone, coupled with other new ad blocking services, has only exacerbated the problem for publishers, who face falling revenues as a result. According to a report by PageFair and Adobe, nearly 200 million people currently use ad blocking tools, which will cost publishers…

This story continues at The Next Web
Source: The Next Web

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