In 2011, academics at New York Business School* first started looking into what it was that made some people more creative than others. It’s been an ongoing research project ever since. The hypothesis they wanted to test was whether people became more creative when they were making things for people other than just themselves and whether in terms of their creativity, it mattered who those other people were. The 7 minute martian They started by asking nearly 300 students to draw an alien in seven minutes – but the students were told different things about who their alien creations would be…

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Source: The Next Web


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