When you thought Instagram Stories was a Snapchat clone with little reason to pull you in, the company announces some pretty significant changes heading to the platform.
In an effort to increase engagement with the feature, the photo app added tagging, links and Boomerang support to Stories in an update rolling out Thursday.
USERS CAN TAG ACCOUNTS WITHIN THEIR STORIES
Interestingly, unlike photo tagging, being tagged in a Story will notify you within a direct message with the person who tagged you (if a friend tags you in a normal photo post, the notification will appear in your main activity feed.)
Tags aren’t the only new way you can interact with Stories. Instagram is also adding the ability to link to web pages within Story posts — for verified account holders. (Instagram says this feature is for verified accounts only for now since it’s still a test but that could change at some point in the future.)