Live video is coming to Instagram, CEO Kevin Systrom confirmed, although it’s unclear how the feature will work or when it will launch. The news comes months after the arrival of Instagram Stories, the company’s Snapchat clone.
“Live is really exciting for us,” Systrom told the Financial Times. “I think it can enhance what we’re doing. If I’m trying to strengthen relationships with someone I love, them streaming video to me live would be an amazing way to be closer to them.”
In any case, live video seems like a natural extension for the app. I mean, it’s called Instagram for a reason; it’s always been about sharing moments, in the moment.
But please, just don’t livestream your next brunch at a trendy restaurant. Photos will suffice.