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Marketers Liked Instagram Stories Better Than Snapchat

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Written by Adam Webb

Marketers Liked Instagram Stories Better Than Snapchat. Nike and Others Dive Into Instagram Stories: Why Marketers Already Like It Better Than Snapchat. Instagram Has Bigger Reach and Loves Marketers.

Instagram is more welcoming to brands, and partly because it’s just bigger

Instagram’s new Stories feature, ripped right from the Snapchat experience, already is a brand favorite. That’s partly because Instagram is more welcoming to brands, and partly because it’s just bigger.

Marketing examples from Instagram Story

Nike, for example, generated 800,000 views in 24 hours for an Instagram Story that it posted on Tuesday, the first day the feature was available. On Snapchat, Nike’s best video got 66,000 views, according to Nike and its social media agency Laundry Service.

“Instagram is really brand friendly, so that’s a huge opportunity,” said Nick Sheingold, associate director of strategy at Laundry Service. “Those numbers are staggering.”

Nike used its Michael Jordan brand Jumpman23 Instagram account to unveil a new Michigan football jersey in the video. Nike is a practiced Snapchat marketer, too, but the platform does not embrace brands the way Instagram does by making it easy to follow them and like their posts.

Instagram makes searching easier

There are no heart icons for people to express their approval on Snapchat, and it’s harder to follow accounts because users have to know exact names to find them. Instagram makes searching easier, and its lets brands buy ads that directly link to their accounts, where people can follow them.

Snapchat is more of a best friend platform

“Instagram is a follower platform where Snapchat is more of a best friend platform,” said Dan Grossman, vice president of platform partnerships atVaynerMedia. “Snapchat hasn’t encouraged brands to build up huge followings.”

Brands were eager to create videos in the Snapchat style

Brands clearly were eager to create videos in the Snapchat style — but on Instagram. In addition to Nike, Mountain Dew, Quaker, Coach, E!’s “Keeping Up With the Kardashians,” USA’s “Mr. Robot,” the Miami Dolphins and GE have all already posted Instagram Stories.

“It’s just another way to communicate with fans on their terms,” Mr. Sheingold said. “We know users love Snapchat, and since the Instagram experience is so similar it makes it a little easier for brands. They don’t have to develop a totally unique strategy.”

Alcohol brands such as Ketel One and Buchanan’s whisky were especially motivated to craft the new Instagram videos. Instagram allows them to restrict viewing to people older than 21, according to Mr. Grossman, a feature not available on Snapchat unless the brand pays for an ad targeted to people 21 and older.

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Users can create 10-second videos

Instagram’s new Stories fully mimic the experience that Snapchat offers with its own Stories. Users can create 10-second videos, post them to a Story, and contribute more videos all day. After 24 hours, they disappear.

Instagram has 300 million daily users, Snapchat has 150

Instagram CEO Kevin Systrom gave full credit to Snapchat for the assist in an interview with TechCrunch on Tuesday.

But that is likely little comfort for Snapchat as it takes on a rival the size of Instagram, which also has the backing of Facebook. Instagram updated its numbers last week, saying it has 300 million daily users, and Snapchat has about 150 million, according to sources familiar with the company’s internal figures.

“There are a lot of things Snapchat still brings to the table,” Mr. Sheingold said. “Users are obsessed with the platform and its ad suite and products are still the best creatively in the industry.”

Still, it might just be a matter of time before Instagram borrows those, too. / Read more at: http://adage.com/article/digital/instagram-stories-appeal-snapchat-brands/305317/

After Instagram Story Update, Questions About Views On Video Arise

After Instagram debuted its new update Tuesday, Instagram Stories, the Facebook-owned application came under fire after many compared the new feature to Snapchat. The new update, which allows Instagram users to share photos and videos that disappear after a 24-hour timeframe, was fielding comparisons to the Snapchat application.

Since the Instagram Stories debut, consumers and outlets alike have attempted to make sense of the pros and cons of the new feature — everything from step-by-step tutorials on how to use the new feature to a TechCrunch list of how Stories differs from Snapchat.

One of Snapchat’s defining features is its ability to allow users to see who exactly has viewed a Snapchat or story — and Instagram users might be wondering what exactly their followers can see.

Apps like Snapchat and LinkedIn make it easy to see who and when someone has viewed your story or profile. Snapchat alerts users as to who has watched a Snap and, if it’s a Snap story, for how long they watched. LinkedIn offers a similar feature and alerts the user when someone has viewed their profile (although privacy settings can be adjusted so that users can hide their identities – and view profiles freely).

Although Instagram rolled out its video views feature earlier this year — which allows users to see how many views their videos have accrued — users are only permitted to see the identities of those who actually liked the video (as opposed to seeing who actually viewed the video).

While there is still no clear way of knowing who exactly has viewed an Instagram page (with the exception of questionable Instagram app downloads like InstaAgent), users can still see who has viewed their Instagram Story.

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However, after adding a Story, users can edit their settings by going to “Story Settings” to select who can, and cannot, see their Story. A user can also go back and switch the settings to “un-hide” the story from a follower.

As for the screenshot saves? While Snapchat alerts users when a screen shot has been taken of their story, Instagram Stories does not send an alert.

As Instagram Stories continues to roll-out for Android and iOS applications over the next few weeks, more questions and Snapchat comparisons are sure to surface.

For more Instagram updates and information, check out the Instagram Help Center and Instagram’sblog. / Read more at: http://www.ibtimes.com/after-instagram-story-update-questions-about-views-video-arise-2397720

How To Use Instagram Stories To Get More Followers

Who else is having a blast with Instagram Stories? It’s just one more way to share spectacular photos and videos with your loyal audience. But since this new feature is a bit different from traditional posts, how can you use Instagram Stories to get more followers? Good news: There are several tactics that could very well help you grow your following.

Normally, I’d hashtag the heck out of a post, add a gorgeous filter, and cross my fingers for my follower count to climb, but stories are a bit different. You don’t have the same opportunities to network, so you have to get a little more creative. But isn’t that the fun part — personalizing your page to fit your style? This means you have to be putting together slideshows of top notch images — and there are for sure a few guidelines you can follow. In general, these guidelines can be summed up with one overall rule: Don’t post ugly stuff.

That’s not necessarily a ton of help, I know. If you need a little more clarification than that, here are some helpful hints for the next time you create a story to share with your Insta buddies. Post quality content that’s fun and engaging, and you won’t be able to keep people away.

1. Follow A Theme

What do a potato, a chihuahua, your left foot, and a fruit fly have in common? Nothing, so don’t put them together in one story. Similar to how social media experts have suggested that your page as a whole has a theme, your Instagram story should have its own theme as well. Maybe you make a story sharing your morning make-up routine, your trip to a fancy restaurant, or your sweat sesh at the gym. Heck, you might even use that theme to create something kind of like a webseries, only on Instagram instead of on YouTube — think daily installments that tell an episodic narrative over time. One thing is for certain: If you stick to a theme, you’re going to attract people who share your love for that theme. And the followers will come.

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2. Make Sure Your Story Has Faces In It

People like pictures of people. So much, in fact, that photos with at least one face have a 35 percent increase in likes, according to one social media scientist. So no matter how many pictures you want to throw in of your dog or your flower garden or your coffee drink, make darn certain you toss in at least one selfie. People will flock to your page to stare at your gorgeous mug, and that includes your stories.

3. Use Color And Light To Your Advantage

Instagram posts that are brighter and richer in blues, grays, and greens have been found to perform better than super saturated posts that are dimmer and full of yellows, pinks, and oranges. Keep your story luminous and vibrant, and all eyes will be on you. You might even go back to tip number one and make a color palette part of your theme.

4. Nix The Filters

I’ve always thought filters were the answer to everything. Dark circles under my eyes? Filter. Pesky breakout? Filter. Pasty skin? Filter. But it turns out I was wrong. According to social media scientist Dan Zarrella, Instagram content with #nofilter actually performs the best. So even if you have a photo from the last 24 hours that was already filtered, stick with the original; indeed, stories can be built using what you might consider “outtakes” from your day. (The idea is that if you don’t want a less-than-perfect shot sticking around, but still want to share it, put it in a story — it’ll disappear after 24 hours anyway.) An entire story put together from these outtakes can make for a delightful behind-the-scenes, literally unfiltered look at your life.

5. Be Committed — Post Regularly!

This is a good rule of thumb for social media in general. You definitely want to avoid going MIA. If you do, your last post gets buried in everyone’s feeds, people start to forget about you, and then you’ll be sad. The consensus seems to be that one post a day is the sweet spot. Since stories are ephemeral, you might try posting one regular photo to your profile grid and one story per day. Variety is the spice of life, right?

6. Always Remember: Quality Over Quantity

This is kind of the exception to number five. If you’re due to post an Instagram story, but you don’t really have anything interesting to say, then skip it! It’s better to go a day without sharing a story than to post a slideshow of your latest eyebrow waxing (although I’m sure that’s fascinating, too). / Read more at: http://www.bustle.com/articles/176838-how-to-use-instagram-stories-to-get-more-followers Images: stokpic.com/Pexels; Giphy (6)

About the author

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Adam Webb

Houston, TX based Digital Marketing Specialist. Adam is a senior editor at DigitalReview and was formerly an editor at Mashable. A resident of Houston, Texas, Adam covers digital trends and much more.

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