The Next Web Google Tag Manager
In this series of blog posts, I’ve enjoyed shedding some light on how we approach marketing at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media and more. This piece focuses on how and why we’re working with Google Tag Manager and how it helped us so far in improving our Web analytics. The status of our Google Tag Manager (GTM) account as of mid-February 2016 – and using GTM for over a year – is four containers and in total with 443 Versions, 80 Tags, 85 Triggers, 100 Variables. and the result of…

This story continues at The Next Web
Source: The Next Web

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