Microsoft isn’t doing so hot in mobile. That’s been its unfortunate story for years, as it’s played catch-up to Google and Apple ever since Windows Phone 7 launched in 2010. There’s plenty to blame: entering the game late, featuring underpowered hardware, missing features and a lack of apps. At this point, it’s hard to imagine what exactly the company could do to gain serious ground against Android and iOS. But going into Build 2016, Microsoft’s biggest developer event, one thing has become clear though: it has to kill the Lumia. It’s not about the software anymore When people talk about the problems with Windows…

This story continues at The Next Web
Source: The Next Web

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