Ofcom found that one in three UK Internet users (or some 15 million people) have, in 2016, deemed there’s too much tech in their life — going on to take a so-called ‘digital detox’ to try to regain control over their devices.

Growing number of Brits are feeling overwhelmed

There are signs that a growing number of Brits are feeling overwhelmed by the neverending demands of digital technology, with many web users attempting to reset the balance between their online and offline lives by taking a temporary break from connected devices.

The finding comes from U.K. telecoms watchdog Ofcom’s thirteenth annualCommunications Market report, which offers a yearly deep-dive into the domestic digital and media consumption landscape. (You can read the full report here.)

One in three UK Internet users tried ‘digital detox’

Ofcom found that one in three UK Internet users (or some 15 million people) have, in 2016, deemed there’s too much tech in their life — going on to take a so-called ‘digital detox’ to try to regain control over their devices.

A quarter of these reported spending up to a day Internet free; a fifth took a week off; and five per cent somehow managed to be web-free for up to a month.

Digital detox with numbers


One in 10 had apparently even taken a self-enforced break from their screens in the past week alone. The figures were extrapolated from a study of 2,025 U.K. adults and 500 teenagers, conducted by Ofcom.

They felt more productive

The watchdog also found that many Internet users relished their self-enforced breaks, with a third (33 per cent) reporting they felt more productive; and 27 per cent describing it as ‘liberating’, while a quarter said they ‘enjoyed life more’. Not exactly a great verdict for tech.

On the negative side, 16 per cent of detoxers reported experiencing ‘FOMO’ during their break, 15 per cent described themselves as feeling ‘lost’, and 14 per cent as ‘cut-off’.

 Half reporting time spent online eating into hours originally intended for other tasks

The report also unearths some distinctly addict-style behavior among UK tech (over)users, with almost half (49 per cent) reporting time spent online eating into hours originally intended for other tasks. More than a third (37 per cent) said the same was true of their use of social media.

Technology is making Brits more messy, tired and antisocial

Activities being neglected because Brits are overusing the Internet include housework (reported by 48 per cent); sleep and rest (47 per cent); and spending time with friends and family (31 per cent). So technology is making Brits more messy, tired and antisocial.

One in five (22 per cent) Internet users also admitted to being late for a meeting with friends or family because they’d been sucked into stuff online, while 13 per cent said they’d been made late for work because of their use of tech.


Tech’s attention-sucking ways appear even more pronounced for UK teens, with a quarter (26 per cent) reportedly being late for school as a result of web use, and the majority (60 per cent) of teenagers neglecting school work to spend time online.

Unsurprisingly,  Ofcom also found many UK parents are limiting children’s time online, with 61 per cent of teens who use a connected device reporting being digitally grounded, having their device taken away or its usage restricted. Although you can imagine teenagers fuming about hypocritical parents as a result.

For adult Internet users in the U.K., Ofcom found they’re spending an average of one day per week (25 hours) online, with 42 per cent reporting they go online or check apps more than 10 times a day, and a truly addicted one in 10 (11 per cent) accessing the Internet more than 50 times daily.

While Brit web users are clearly very wedded to the Internet, they are at least not in denial about their addiction: a majority (59 per cent) of Internet users describe themselves as ‘hooked’ on their connected device. And a third (34 per cent) admitted they find it difficult to disconnect.

The Ofcom report also charts a particular rise in the use of instant messaging in the UK, which is likely to be contributing to the feeling of being overwhelmed by time-sapping tech, given the ceaseless demands of open-ended real-time messaging chats which — unlike other comms technologies — don’t have clear or natural cut-off points.

Ofcom found that the proportion of U.K. adults using services such as Facebook Messenger and the Facebook-owned WhatsApp messaging app at least once per week rose from under a third (28 per cent) back in 2014 to approaching a majority (43 per cent) in 2016 — which it flags as the biggest increase across all comms and media activities it charts in the report.

It notes that instant messaging is also considered the single most important means of communication among 16- to 24-year-olds, with 36 per cent citing it as their top comms medium.

Also on an uptick in the U.K.: photo or video messaging services, such as Snapchat, which are now used by a fifth (21 per cent) of UK adults on a weekly basis, up from 14 per cent in 2014.

Email and texting (SMS) remain the most common methods of text-based communication, at 70 per cent and 63 per cent respectively in a given week, although usage of both has declined on 2014 levels (seven percentage points and eight percentage points, respectively).

Other findings from the report include:

  • 86 per cent of adults now have home Internet access via any device
  • Smartphones are considered the most important device for Internet access (cited by 36 per cent of Internet users), followed by laptops (cited by 29 per cent)
  • Many connected devices saw year-on-year increases in ownership between 2015 and 2016, with tablets (up from 54 per cent to 59 per cent), smartphones (up from 66 per cent to 71 per cent), smart TVs (up from 20 per cent to 27 per cent) and smart watches (up from 3 per cent to 5 per cent) / Read more at: https://techcrunch.com/2016/08/04/call-it-antisocial-media/




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