Samsung first unveiled its “pink gold” Galaxy S7 and S7 Edge back in April, but the version was only initially available in South Korea. Now it’s coming to the US, with Best Buy offering the new color starting on August 28th.

The handset will be available for AT&T, Sprint, and Verizon Wireless. Sorry, T-Mobile customers. Best Buy says customers will also get a $150 gift card with each purchase. And why pink gold? Here’s what Samsung had to say when it first introduced the color earlier this year.

Color scheme is intended to soothe

According to TheVerge, Pink Gold was chosen as it, like the other colors available for the Galaxy S7 and S7 edge, is a natural color that provides a sense of comfort. These hues glitter and shimmer as if illuminated from inside their glass surfaces. In particular, the refined Pink Gold color scheme is intended to soothe and incorporate a touch of gentleness, radiance and sophistication to the smartphones’ design


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