Forbes is reporting that Niantic released Pokémon GO last summer to almost unbelievably enthusiastic fans, but the novelty for casual players wore off fast. The developer has tried a few things to get people playing the game again, and adding more content seems to be a surefire way to do it. To celebrate “Pokémon Day” next week, there will be Pikachu running around the game wearing “festive party hats.”
POKEMON DAY IS INTENDED TO BE A CELEBRATION OF THE DAY IN 1996
Pokémon Day is intended to be a celebration of the day in 1996 that the first Pokémon games came out in Japan. Yes, it’s a marketing gimmick, but it’s a gimmick that’s tied to a much-beloved franchise. In addition to Pokémon GO, the celebration will extend to the Pokémon website, Pokémon Trading Card Game, and more.
But what about these hat-wearing Pikachu? The party hat Pikachu will be available in Pokémon GO from February 26 at 1:00 pm PST to March 6 at 1:00pm PST. If you want to catch one, you’ll need to stroll around in search of Pokémon during that time.
It’s the same deal as the holiday event. You’ll come across Pikachu in Pokémon GO that are wearing party hats. If you catch one, the hat remains forever, even if you evolve them into Raichu. There are no images of the mysterious “festive party hats,” but I think we can all imagine what it’ll look like.
THIS ALONG WITH THE LAUNCH OF GEN 2 WILL KEEP THE PLAYER BASE SATIATED FOR A TIME
This, along with the launch of gen 2, will keep the player base satiated for a time. But then what? The uncomfortable truth of Pokémon GO is that it has limited appeal without a constant stream of new content. A significant portion of players only play when there are new monsters to catch, then they log off. Let’s face it—the combat is pretty boring, and there’s still no trading. Maybe Niantic can use some of the billion dollars it made last year to fix that?
Source: Pokemon Go