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Pokemon GO is starting to lose the battle

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Written by Mia Miller

Pokemon go, the mobile app that distracted us for much of the Summer, is in decline.

According to new numbers from Axiom Capital Management ( provided to Bloomberg) Pokemon Go engagement is in steady decline.

As such, investors and executives at Facebook Inc., Instagram, Tinder (Match Group Inc.), Twitter Inc., and Snapchat can breathe a sigh of relief, says Senior Analyst Victor Anthony.

“Given the rapid rise in usage of the Pokémon Go app since the launch in July, investors have been concerned that this new user experience has been detracting from time spent on other mobile focused apps,” he writes.

Data shows Pokemon Go’s daily active users

Enthusiasm about the potential for Pokemon Go (and augmented reality gaming in general) to improve Nintendo Co Ltd.’s financial performance sent shares parabolic after the app launched in the U.S., and even spurred rallies in secondary plays linked to the success of the game.

Data from Sensor Tower, SurveyMonkey, and Apptopia, however, show that Pokemon Go’s daily active users, downloads, engagement, and time spent on the app per day are all well off their peaks and on a downward trend.

Source: Axiom Capital Management
Source: Axiom Capital Management

Augmented reality gaming at large

“The declining trends should assuage investor concerns about the impact of Pokémon Go on time spent on the above named companies,” writes Anthony.

If these declines prove enduring, this would cast aspersion not only on the viability and popularity of Pokemon Go, but augmented reality gaming at large, according to the analyst.

“The Google Trends data is already showing declining interest in augmented reality, whereas interest in virtual reality remains high,” he concludes.

About the author

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Mia Miller

Digital Media Specialist

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