Samsung

Samsung leaks a new Galaxy S8 Feature

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Written by Kamil Arli

Forbes Tech Columnist Ewan Spence wrote an article on Samsung’s new Galaxy S8 feature…

Following on from the discovery of Samsung’s Bixby AI assistant, the South Korean company has provided more evidence that the service will be available in the near future…

AS PART OF PROMOTING SAMSUNG PAY ON ITS OWN WEBSITE

As part of promoting Samsung Pay on its own website, Samsung’s webmasters uploaded a picture detailing three options on how to pay for goods: “Shopping, Mini, and Bixby”.

DJ Koh, president of mobile communications business at Samsung,(Photo by Drew Angerer/Getty Images)

BIXBY IS BELIEVED TO BE A VOICE POWERED DIGITAL ASSISTANT

‘Bixby’ is believed to be a voice-powered digital assistant (see here on Forbes). The assistant is expected to be used by all of Samsung’s first-party applications, including the Samsung web browser, Samsung’s PIM software and as is now apparent Samsung Pay.

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It’s not clear yet if Bixby will ship with the upcoming flagship handset, although it’s the sort of service that feels like a great fit to promote alongside the launch of the Galaxy S8. That handset is expected to be announced in late March and ship during April. Given the rush to capture the cloud services market around voice, if Samsung’s Bixby is working, it makes sense to ship it in a handset expected to sell over ten million units when it goes on sale.

How Bixby will work alongside Google Assistant – part of the Google Play Services – in any Galaxy device that uses the AI software remains to be seen. With Samsung accidentally confirming its voice assistant, alongside a growth in its contactless payment system, the South Korean company is standing up to Google’s dominance of Android services with a defiant portfolio of software and services.

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About the author

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Kamil Arli

Editor of DigitalReview.co. Digital Media Consultant

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