Snapchat

Snap plans to publicly file for its much-anticipated IPO late next week

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Written by Kamil Arli

The social communications company’s current valuation is $25 billion, said sources.

Snap Inc., the maker of messaging app Snapchat, plans to reveal financial statements and other disclosures for its initial public offering by late next week, according to a person familiar with the matter.

It will be the public’s first chance to see the performance of the fast-growing company, which is aiming to raise as much as $4 billion in its IPO. Snap has already filed its information privately with the U.S. Securities and Exchange Commission.

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SNAP EMPHASIZED HOW DEDICATED ITS USERS WERE TO ITS APP

In a recent private meeting with underwriter analysts, Snap emphasized how dedicated its users were to its app, which lets them send annotated videos and selfies, people familiar with the matter have said. The company plans to emphasize its average revenue per user and is aiming to grow in more mature markets, according to the people.

AFTER FILING PUBLICLY, SNAP MUST WAIT 21 DAYS BEFORE STARTING A ROAD SHOW

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After filing publicly, Snap must wait 21 days before starting a road show to tout the listing to investors. On the current schedule, the company’s shares could start trading in March. Noah Edwardsen, a Snap spokesman, declined to comment.

The technology news site Recode earlier reported the timing of the public filing.

Source: Bloomberg

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Kamil Arli

Editor of DigitalReview.co. Digital Media Consultant

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