A former Snap employee is suing the company, and claims — among other things — that Snap has been “falsely representing” its growth metrics.
ANTHONY POMPLIANO WHO JOINED SNAP IN LATE 2015
Anthony Pompliano, who joined Snap in late 2015 from Facebook to work on Snap’s growth team, claims he was fired just three weeks into his tenure for bringing these inaccurate metrics to Snap’s upper management. Much of the lawsuit has been redacted, so we don’t know exactly which metrics he is referring to.
POMPLIANO IS SUING THE COMPANY FOR TRYING TO DESTROY HIS CAREER
Pompliano is suing the company for trying to “destroy his career and reputation by waging a smear campaign” against him following his departure.
Snapchat says these accusations are bogus.
WE HAVE REVIEWED THE COMPLAINT
“We’ve reviewed the complaint. It has no merit. It is totally made up by a disgruntled former employee,” a company spokesperson said.
It’s a major accusation against Snap at a less-than-stellar time. The company is gearing up for an IPO, which could come sometime this spring, and user growth will certainly be an important metric for investors moving forward. (Twitter has shown us what can happen when a social company stops growing.)
We will likely learn more about Snap’s growth whenever the company does go public — that information should be included in the S-1 document. Snap currently claims 150 million daily active users, or roughly half of Instagram’s daily audience.
Here’s the lawsuit.
Pompliano v Snap by Kurt Wagner on Scribd