According to data from app marketing service SensorTower, US iPhone users spent an average of $35 on apps in 2015. The study was based on data culled from 110 million active iPhones last year, which SensorTower calculated based on Consumer Intelligence Research Partners (CIRP) estimates and panel-based sources. The actual spend data was based on SensorTower’s own intelligence platform. Of that $35, a hefty $25 was on games. $3.40 went to music, while $1.80 went to social networking apps. A svelte $1 was spent on entertainment, and the remaining $0.40 we dropped on ‘lifestyle’ apps. Per device, we average of…

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Source: The Next Web


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