Now that Pokémon GO has been available for a while and we have all calmed down, it’s time to start thinking about how we utilize it’s popularity for ourselves and on behalf of clients.

But, before we dig into the different ways we can use Pokémon GO for marketing, let me first say we have to be tactful. Time and time again something becomes popular and we (marketers) absolutely ruin it. Approach marketing with Pokémon Go with the commitment to become a part of the experience, not hijack the experience.

Agreed? Great! Let’s proceed.

Essential Stats

To understand the marketing potential of the Pokemon GO, we first need to understand how users are interacting with it.

  • Only 2 days after its release, Pokémon GO was already installed on 5% of all Android devices in the US and 2 days later was installed on more US Android phones than Tinder.
  • Over 60% of those who have downloaded the game are playing it for an average of 43 minutes a day. This usage is higher than Snapchat, Instagram and Facebook Messenger.
  • 52% of users who made in-app purchases are between the ages 18-34 with 75% of the players being men.

And while the game is still young, we’re already seeing a wealth of actionable data that points to a presumably effective platform for businesses to market their physical locations. If the Millennial market is important to your brand, it might be a good idea to start getting familiar with Pokémon GO.

Key Poke-Terms

Here are some important terms that you’ll need to familiarize yourself with to start catching all the customers.

  • Poké Ball – Players use these to capture Pokémon.
  • Poké Stops – Places in Pokémon GO that allow you to collect items such as eggs and more Poke Balls to capture more Pokémon.
  • Lure Modules – A player can place these at any Poké Stop to increase the number of Pokémon that will be attracted to that area.
  • Gyms – These are areas players can battle their Pokémon against other players.

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