The keyhole.co is published an article on the top 7 Social Media tracking tools.
Finding and tracking conversations on social media was once a hurdle for digital marketers. Now, with a range of tools available, the challenge is finding the ideal one.
SINCE LISTENING TO SOCIAL CONVERSATIONS CAN DELIVER CLEAR BUSINESS BENEFITS
And since listening to social conversations can deliver clear business benefits, many community managers are quickly looking for an option. Luckily, social media monitoring tools that differ between price, user experience and tracking capabilities are filling the market.
Before listing the best 25 platforms, it’s important to define social media monitoring for those new to the field (feel free to skip this section if you’re a veteran):
What Is Social Media Monitoring?
Don’t think of social media monitoring as a one-time, or sporadic, activity.
Also called social listening, it’s the ongoing process of tracking online conversations to find information about:
- Other terms related to accounts, brands, businesses, organizations and competitors1
The goal of this process is to better understand different target markets, ranging from prospects to competitor customers. Specifically, digital strategists can use social media monitoring to determine how a brand is perceived, analyze consumer behaviour and identify issues those consumers may have.
Now that we’ve clarified the definition, here’s our list of the top tools:
Use Keyhole to track URLs, hashtags, keywords and @usernames on Twitter and Instagram. It collects data and posts in real-time, offering historical data separately or in advanced plans.
The platform gives a timeline that illustrates flows and spikes in posting frequency. It provides a stream of posts to complement this feature. Along with sentiment data, Keyhole has demographic information such as heat maps that measure activity levels across the world and United States.
Give it a shot:
Price: Starts at $116 USD per month; advanced plans vary
Type a keyword into Addict-o-Matic’s search bar to scan platforms such as YouTube, WordPress and Bing News for mentions. The results are somewhat customizable — if you don’t value a given platform, you can delete its feed or move it to the bottom of the page. Bookmark the page and visit again whenever you want updated information.
Give Brandwatch a shot to monitor and collect data from 80 million sources. These include blogs, forums, review sites, news sources and popular social platforms such as Facebook. It adds context to online conversations by measuring analytics such as audience interests and gender ratio. You can also receive alerts whenever specific terms are mentioned.
Price: Varies based on mentions per month and historical data access
Use Buzzsumo to quantify a content piece’s virality and see who’s sharing it. Enter a term to rank relevant URLs by social share counts. Clicking on a result will reveal a list of users who have tweeted the content piece and identify topic influencers who led conversations around it. You can choose to get an alert whenever a website publishes an article using a specific term.
Price: $79 – $999 USD per month
Try CyberAlert if you need to monitor mainstream news. Along with some popular social media platforms, the tool can track keyword mentions from 60,000 online news sources in more than 250 languages. It allows you to segment these mentions by brand, campaign, media type and more criteria.
Price: Varies based on the platforms you want to monitor
Log onto Digimind to track keywords in real-time from major news outlets and social media platforms. It measures sentiment, letting you see whether the online perception of the keyword is positive, neutral or negative. You can compare how your brands or products are perceived against the competition, as the tool also lets you compare and contrast data from different keywords.
Price: $499 USD per month
7. Google Alerts
Try Google Alerts if you’re looking for an easy, but barebones, option. It will scan publications for keyword mentions, delivering email alerts according to the frequency you choose. You can filter results by region, language and source — including blogs, forums and news sources.
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