A touch of giving with Apple Pay

Written by Kamil Arli

Apple Pay is making it easier and more secure to donate to your favorite nonprofit organizations with just a touch. Apple Pay support for charitable donations kicks off today with nonprofits ranging from global organizations such as UNICEF to startups like charity: water, and more nonprofits will offer Apple Pay over the coming months so their supporters can make easy, secure and private payments.

Apple previously had a rule that banned iOS apps from collecting funds for charities or fundraisers via Apple Pay. That means if they collected funds, it would have to take place outside the app, such as through Safari or SMS. Now, they’ll be able to integrate “donate” buttons right in their app and process the transactions through the payments service.

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On mobile, that means users can use TouchID. Meanwhile, on the web, users click the Apple Pay donate button in Safari, then can confirm their payment via their iPhone or Apple Watch.

Already, online stores supporting Apple Pay on the web have seen an increase in checkout conversion rate of up to 2x on mobile, and customers are able to checkout up to 60 percent faster with Apple Pay, according to figures from Shopify.

The reason that the payments system works well is because it allows customers to use their contact and billing information they already have on file, which saves time over having to manually fill out forms at checkout.

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Apple Pay today has tens of millions of customers, and is adding one million more per week. The technology is integrated in thousands of iOS apps, and has more recently arrived on the web in Safari. In addition, TouchID support has been added to Apple’s new MacBook Pro, so you can checkout on the web with just a press of your finger.

Apple Pay transactions have also increased by nearly 500 percent year-over-year, for the September quarter. And more transactions were made in September 2016 than across all of fiscal 2015, the company said.

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In other words, there are now enough customers on Apple Pay for this launch to have a measurable impact on giving programs.

A large number of nonprofits are launching with Apple Pay, including the following: American Red Cross, American Heart Association, charity: water, Children’s Miracle Network Hospitals, COPD Foundation, Crohn’s & Colitis Foundation of America (CCFA), Doctors Without Borders, Feeding America, GlobalGiving, International Rescue Committee, Red, St. Jude Children’s Research Hospital, The Nature Conservancy, Save the Children, The Water Project, UNICEF, United Way, WNET, World Vision and WWF (World Wildlife Fund).

Source: Apple

About the author


Kamil Arli

Editor of Digital Media Consultant

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