The Digiday Retail Summit will be live streamed today starting at 6:45 pm EST.
Brands and retailers are convening in Laguna Beach, Calif., Jan. 25-27, to discuss how the physical store and the digital world are converging to adapt to customer expectations.
Today’s sessions include:
- The emotions of packaging, online and in stores with Nielsen’s chief neuroscientist Dr. Carl Marci
- How athleisure company Fabletics is balancing online membership with brick-and-mortar stores
- How fried-chicken chain Popeyes improves the customer experience across its 2,500 outlets, with Chad Crawford, the company’s vp of guest experience
- How 2015 holidays sales affects the 2016 sales strategy, with Razorfish’s vp of commerce strategy, Steve White
Speakers over the course of the event include women’s customization clothier Bow & Drape, running apparel brand Tracksmith, home goods company Wayfair, the Kardashian sisters’ makeup line Kardashian Beauty and retail marketplace Zazzle. If you can’t catch the first day, tomorrow’s live stream begins at 12:45 pm EST.