Twitter is opening up its entire archive of tweets to marketers via a new Full-Archive Search API. Back in April of 2014, the company acquired social insight platform Gnip, which is now the only place to access real-time Tweet data. Its Historical PowerTrack and 30-Day Search API tools helped its customers analyze archived posts for audience insights, and that capability is expanded today with access to “any historical public tweet” from the full nine years Twitter has existed. To be clear, it’s not a completely public archive you can access from; it’s an API meant to be integrated into marketing solutions. Twitter…

This story continues at The Next Web
Source: The Next Web


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