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According to ReCode, Verizon plans to start testing what’s being referred to as “sponsored” or “toll-free” data in the coming days. Sponsored data allows a third-party to pick up the tab for any data used while accessing its content. Instead of this counting against your monthly data cap, the third-party provider is now on the hook for the data charges. Initially, Verizon is said to be working with just a few partners in the testing phase of this roll-out, but plans to add additional content partners in 2016. Essentially, the plan would work much like toll-free calling. When a customer…

This story continues at The Next Web
Source: The Next Web


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