We’re used to seeing exciting new internet companies going global either instantly not too soon afterwards. The on-demand economy – companies offering everything from taxis to food to laundry services fast – will take a long time to reach anywhere near the same ubiquity. This is the first generation of online businesses whose expansion is routinely constrained not only by traditional factors like government-made laws but by the laws of physics too. The problem is that there are just too many pesky atoms involved – too much of the physical world. Uber has been able to scale around the world relatively quickly thanks…

This story continues at The Next Web
Source: The Next Web


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