Yahoo! CEO Marissa Mayer Announces Acquisition Of Tumblr For $1.1 Billion
Yahoo is reportedly set to make Tumblr a bit more autonomous, at least where monetization is concerned. Business Insider is reporting that after combining the Yahoo and Tumblr sales staff, Marissa Mayer is now positioning the Tumblr sales staff a standalone entity — just as it was in 2013 when Yahoo acquired the company. Yahoo also promised Tumblr would remain a standalone company, but reneged on that. This move comes as Yahoo missed earnings expectations, and is in the midst of reorganizing internally as it forges a path forward. Oddly, it seems Mayer and the board are at odds on…

This story continues at The Next Web
Source: The Next Web


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