E-commerce companies across the globe have learnt the boons of email marketing. From the bigger players, like Amazon, to the relatively newer ones, such as Wamli, they all send emails to their customers. These include welcome emails, promotional offers, discount vouchers, abandoned cart reminders and so on. We have previously looked at the content of emails sent by 60+ e-commerce companies across US, India, Middle East, South-East Asia and India. In this article, we analyze the importance of frequency and timing of emails. Number of Emails The number of emails and time period when emails reach the recipients’ inbox are…

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Source: The Next Web


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