Tech Columnist KATHLEEN FEALY published an article on the online reputation monitoring Tools

 Just like large brands, your small business can be the subject of news stories, blog posts, social media comments, or consumer reviews.

Monitoring what’s being said about your business helps you keep track of your online reputation, respond to comments in a timely manner, and improve your products, services and customer experience based on the feedback you receive.


Here are 5 social media and consumer review monitoring tools worth considering. The list includes services designed for single and multi-location businesses, as well as tools for specific industry sectors, such as medical, travel, and automotive.

1. Google Alerts

Google Alerts

Google Alerts

Google Alerts searches blog posts, articles, and news stories in Google’s search engine database for requested queries. Enter your company name or other keywords related to your business, and receive email alerts with the results. Price: Free.

2. Social Mention

Social Mention

Social Mention

Social Mention works similarly to Google Alerts. In addition to returns based on search queries, it displays information about the following:

  • Brand strength — the likelihood that your company is being discussed in social media;
  • Sentiment — the ratio of positive to negative remarks;
  • Passion — the likelihood that individuals talking about your company will do so repeatedly;
  • Reach — the measure of your influence.

Also included is a list of top users, keywords, hashtags, and sources, such as YouTube, Facebook, and Twitter. Price: Free.

3. Google and Bing



Search engines are often overlooked as a way to find mentions of your company or its products, services, and employees. For example, a search on Google using your business name and location may display reviews from customers found in Google Local. Price: Free.

4. Hootsuite

For social engagement monitoring, Hootsuite offers businesses a way to track mentions on social networks like Google+, LinkedIn, Twitter, and Facebook. Access to other sites is available for a small fee. Price: Free for individuals. Pro for businesses is $9.99 per month.

5. Trackur



Trackur monitors mainstream social media sites, social networks, forums, images, and videos. It allows you to audit up to 50 keyword searches, and determines the sentiment of ratings and their influence. Price: Starts at $97 per month.

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