The recent announcement that Facebook would soon allow all publishers to access its Instant Articles platform wasn’t the only change coming to the platform. The social network also told The Wall Street Journal that it plans to enable publishers to place video ads into content published on the platform. Facebook said it would allow publishers to place a single ad unit at the bottom of every Instant Article, a move that the company suggests could increase ad impressions by up to 20 percent. The current rules allow for one ad for every 350 words of content. “In our conversations with…

This story continues at The Next Web
Source: The Next Web


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