At an event in New York today, Facebook launched its newest product for marketers: interactive mobile ads called Canvas, which it first announced back in September. Canvas is an evolution of the earlier Carousel ads, which allowed users to swipe through multiple product or brand photos if they were interested in more information. Canvas instead offers full-screen ads – basically complete mini websites designed around specific products. This includes slideshows, descriptions, videos and a scrollable, interactive interface. The ads were designed to be fairly unobtrusive for the end user. They look virtually the same as regular ads while on your News…

This story continues at The Next Web
Source: The Next Web


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